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How Technology and Real Life Are Set to Collide in 2015



LRXD’s Chief Digital Officer John Gilbert thinks it’s about time that brands truly understood the power of technology

How Technology and Real Life Are Set to Collide in 2015

I’m going to go ahead and call it now. 2015 is the year when technology and real life collide.

People have been talking about the advancements in wearables, the connected home and mobile applications, but they aren’t seeing the potential integration between everything and how it can change life as we know it.  Developers and product innovators are building products that increase access to technology and data. Yet they aren’t integrating the value in ways that improve how we’re living. Those who understand the true power of technology will create products that are relevant, useful, effortless and, ultimately, will make life more beautiful… 

Let’s take a look at today vs. three years ago. Back then I was barely able to connect my home devices to my wireless network. I was so excited when my TV became ‘smart’ and didn’t require an external box to make it usable. Today I’m writing this from my phone and just scanned a bag of chips into a meal tracker app. The app talks to my wristband fitness/sleep tracker, and I’m told that I should be going to bed a little earlier and that I should cut down on the late night snacks. At the same time I chose to ignore the information, yet adjusted the heater in my house, dimmed the lights with my TV remote while streaming a YouTube video to my TV via the laptop. It was awesome.  

The power of all this technology isn’t what amazes me. It’s the combination of technology that shows so much potential. It makes life easier, more interesting, and ultimately more enjoyable. Every smart technologist is heading in this direction. When it comes to your clients, the app that you’re building should help solve a problem for consumers. It should pull from multiple data sources to paint a richer story. People are asking things like, ‘Why can’t my sound system detect who’s at my house for the holidays and build a playlist of all of our favourite music?’ ‘Why can’t the hardware store app tell me what aisle I can find the parts for my busted fence. And how close am I to that aisle?’ Each day I wake up and want my coffee machine to know that I’ve woken up and not my wife, and to brew my favourite drink, not hers. 2015 is the tech tipping point. We will start to make more sense of technology and how it integrates with every other product and our lives. As marketers, we’re the ones to help bring the value of this to consumers.  

Companies who understand the power of technology will be able to create a deeper connection with their customers and will ultimately win out over the competition. Everyday clients ask me about the next big thing that will change the game. This level of integration will be the difference. Never before has a brand experience been more about the technology experience than it is now.


John Gilbert is the Chief Digital Officer at LRXD

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