senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

How Radioaktive Film Helped Craft PlayStation 5's Recent Launch Film

17/11/2020
Group745
Production Services
Kyiv, Ukraine
69
Share
Daniel Wolfe at Somesuch directed the campaign for adam&eveDDB
Group_3646

This launch spot, ‘PS5 - Play Has No Limits’, shot by director Daniel Wolfe at Somesuch for agency adam&eveDDB, plays homage to five famous explorers.  

Radioaktive Film in Ukraine were tasked with creating five new sets for the commercial, each with their own environmental designs, to correspond with the thrill and excitement of existing historic footage. They cast five new explorers for the live action inserts, with the close-ups needing to match perfectly the activities of the selected historic footage.

Sasha Bevko, EP, Radioaktive Film: “We were briefed to find a cast that resembled the famous explorers featured in the archive footage and to shoot the perfect matching close-ups for the spot”.

www.radioaktivefilm.com

 

Credits
Brand
Agency / Creative
Production
Production Service
Work from Radioaktivefilm
Group745
Make It Count US - Guitar Face
Jack Daniel's
08/11/2023
744
0
Group745
Pressing
Setapp
01/06/2023
8
0
Group745
Cleaning
Setapp
01/06/2023
7
0
ALL THEIR WORK