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How Radioaktive Film Helped Craft PlayStation 5's Recent Launch Film

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Daniel Wolfe at Somesuch directed the campaign for adam&eveDDB

How Radioaktive Film Helped Craft PlayStation 5's Recent Launch Film

This launch spot, ‘PS5 - Play Has No Limits’, shot by director Daniel Wolfe at Somesuch for agency adam&eveDDB, plays homage to five famous explorers.  

Radioaktive Film in Ukraine were tasked with creating five new sets for the commercial, each with their own environmental designs, to correspond with the thrill and excitement of existing historic footage. They cast five new explorers for the live action inserts, with the close-ups needing to match perfectly the activities of the selected historic footage.

Sasha Bevko, EP, Radioaktive Film: “We were briefed to find a cast that resembled the famous explorers featured in the archive footage and to shoot the perfect matching close-ups for the spot”.

www.radioaktivefilm.com

 

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Brand

BRAND: PlayStation

SENIOR VICE PRESIDENT, HEAD OF GLOBAL MARKETING: Eric Lempel

VICE PRESIDENT, GLOBAL MARKETING: Mary Yee

DIRECTOR, GLOBAL BRAND MARKETING: Adam Grant

SENIOR MANAGER, GLOBAL BRAND MARKETING: Jayne Murphy

MANAGER, GLOBAL BRAND MARKETING: Dianne Segovia

BRAND MANAGER, GLOBAL BRAND MARKETING: Alejandro Villero, Mattia

Creative

CREATIVE AGENCY: adam&eveDDB

CHIEF CREATIVE OFFICER: Richard Brim

EXECUTIVE CREATIVE DIRECTOR/S: Ant Nelson, Mike Sutherland

COPYWRITER: Edward Usher

ART DIRECTOR: Xander Hart

AGENCY PRODUCER/S: Jessica Middleton, Persephone Withnell, Rebecca Holt, Panos Louca, Hayley Carter, Cara

Production

PRODUCTION COMPANY: Somesuch

DIRECTOR: Daniel Wolfe

CO-DIRECTOR: Alex Hulsey

EXECUTIVE PRODUCER: Tash Tan

PRODUCER: Elly Camisa

PRODUCTION MANAGER: Maddy Perkins

DOP: Jakob Ihre

PRODUCTION DESIGNER: Vova Radlinsky

COSTUME STYLISTS: BRATSK

Service Production

SERVICE PRODUCTION: RADIOAKTIVE FILM

Executive Producer: Sasha Bevka

Producer: Olya Kosenko

Genres: Stock Footage, People, Action, Scenic, Storytelling, Drama

Categories: Consumer Electronics, Gaming Consoles

Radioaktivefilm, Tue, 17 Nov 2020 12:30:35 GMT