Hobby home page
Electriclime gif
jw collective
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

How Quorum Saatchi Turned Improv Students Into YouTube Ads

Creative 0 Add to collection

Agency promotes improvisation school KETÓ with a clever use of YouTube's 'Skip Ad' feature

How Quorum Saatchi Turned Improv Students Into YouTube Ads

To promote KETÓ, a school of improvisation, Quorum Saatchi & Saatchi Peru created a final exam whereby graduating students had to create a pre-roll video on YouTube.

It was the ultimate test of their newly learned improvisation skills, as they had to get the attention of the most difficult audience – YouTube viewers.  

The students were judged on their ability to capture the audience and whether their clip was watched or ‘skipped’.  If their video was entertaining and the audience did not press ‘skip ad’, they passed the exam.

As an extra value, for members of the audience that watched​ the video in entirety, they were offered a 10% discount to enrol in an improvisation course at the school.

The students were turned into ads, with the audience as the unbeknown examiners.  As a second tier element the audience were then invited to convert through the discounted promotion.

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Creative Agency

Creative Agency: Quorum Saatchi

Genres: Comedy

Categories: Education, Corporate, Social and PSAs, Thu, 28 May 2015 16:00:16 GMT