Peach
Hobby home page
Soundlounge
Electriclime gif
AdGreen
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

How Publicis Milan Filled an Italian Football Stadium with Future Supporters

Creative 465 Add to collection

Agency launches The Dacia Family Project for Renault's low-cost brand

How Publicis Milan Filled an Italian Football Stadium with Future Supporters

Renault's low-cost brand Dacia has been the main sponsor of the Udinese Football Club since 2008. Now, after eight years, the brand has given its name to the new Udinese stadium, The Dacia Arena. 

The problem is that the Italian stadiums are gradually emptying, due to the laws that keep the ultra-fans (and football hooligans) out. 

The Dacia Family Project was an online contest that convinced Udinese supporters to create a new generation of football fans. How? By giving away season tickets to future supporters while they're still in the womb!

For the first time in the Italian Championship, during the Udinese-Napoli game, almost 150 pregnant women populated the stadium and 20 of them lined up with the football players, wearing a special shirt.


view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Production Company

Director: Gigi Piola

Production Company: Bedeschi Film

Creative Agency

Art Director: Dario Citriniti, Iacopo Gioffré, Jacopo Menozzi

Copywriter: Francesco Martini, Mattia Basti

Creative Agency: Publicis, Milan, Italy

Executive Creative Director: Cristiana Boccassini, Bruno Bertelli

Planner: Bela Ziemann

Categories: Automotive, Cars

Publicis Worldwide, Wed, 04 May 2016 11:20:26 GMT