Wake The Town
Gear Seven/Arc Studios/Shift
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

How Photo App EyeEm is Crowdsourcing Campaign Photos for Big Brands



App uses 'Missions' within community to partner with Mercedes, Getty, Uber & more

How Photo App EyeEm is Crowdsourcing Campaign Photos for Big Brands

In 2013, Photography application EyeEm was listed by Forbes as one of the Hottest Global Startups, and secured $6m funding in a round led by Earlybird Venture Capital in the same year.

One of the company’s standout features is ‘Missions’, where the EyeEm community are invited to submit their own images around a particular topic or subject matter. Missions are typically run in conjunction with brand partners, who get original, crowdsourced, high quality images for their campaigns. Winning photographers are rewarded with a range of different prize types, anything from digital SLR cameras to high quality prints.

Since their introduction last year, the response has been near overwhelming, with over 370k photos submitted to date, from over 220k individual contributors. 

Leading Missions examples include Mercedes Benz, Uber, Getty Images & The Huffington Post.

Credit: Mercedes Benz

Credit: Chris Drazah

Credit: Gassi S. Pratama

Credit: Mavi


view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Categories: Cameras, Consumer Electronics, Wed, 04 Feb 2015 10:34:58 GMT