Wed, 13 May 2015 10:43:48 GMT
The complaint that cleaning is boring may be as old as dirt itself, but does that really mean cleaning can’t be fun? LG and international creative agency SuperHeroes put this fresh idea to the test in a new online film called ‘The Best Gift Ever’.
The film marks the introduction of LG’s innovative LG CordZero, and the new campaign theme ‘Let’s Make Cleaning Fun Again’.
The humorous film presents the new LG CordZero as the perfect pal for making cleaning fun. To tell this story, the film was shot at six different children’s birthday parties over the course of a number of days. In a playful twist on the modern prank film, the children at each party are given a special mystery present. So, what’s in the box that gets the kids so excited?
The Best Gift Ever was created by SuperHeroes Amsterdam and directed by Rick Lenzing from production company In Case Of Fire. SuperHeroes has also created LG’s hugely successful 'So Real It’s Scary' viral series.
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Music Production: Studio De Keuken
Producer: Kim Hinrichs, Scott McPherson
Director: Rick Lenzing
DOP: Steve Walker
Producer: Arjan Oosterveer
Production Company: In Case of Fire
Production Designer: Krister Lima, Quentin Deronzier
Art Director: Ola Syse
Copywriter: Elliot Stewart-Franzen, Dimitri Hekimian
Creative Agency: SuperHeroes Amsterdam
Producer: Severien Jansen
Strategist: Felipe Camara, Marieke Dekker
Categories: Home, Cleaning ProductsSuperHeroes Amsterdam, Wed, 13 May 2015 10:43:48 GMT