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How Much Do You Love Your Phone? Ashton Kutcher and Droga5 Find Out...

Creative 725 Add to collection

Phone lovers put to the test in series of dastardly experiments

How Much Do You Love Your Phone? Ashton Kutcher and Droga5 Find Out...

It's fair to say that millenials have an... emotional relationship with their smartphones. But how unhealthy is that attachment? Or, in the words of the Bee Gees, 'How Deep is your Love?' A new Motorola campaign from Droga5 aims to find out, with a little help from Ashton Kutcher and a lie detector.

The campaign titled "#PhoneLove" puts to rest a tired claim that we are addicted to our phones. 

"It's actually not an addiction. We are in love. Yes, real love," explains a spokesperson for the agency. "People aren't fully aware of this relationship, so Droga5 want to prove the affinity through experiments, all conducted with real people by Ashton Kutcher. As you'll witness, Moto demonstrates their phones give back to you just as much as you give to your phone."

The campaign was soft-launched this week, giving the agency a chance to stack up a pretty robust playlist of experiments. Between now and November 30th the brand will adding several more videos to the YouTube channel. 

Check out the full playlist here.

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Post Production / VFX

Animation: Michael Ricca

Colourist: Adrian Seery

Compositor: Jonathan McKee, Elsa Tu, Alex Harding, Luc Job, Elijah Lamond, Ting-Jung Hsu, Chris Green

Executive Producer: Camila De Biaggi

Production Company

DOP: Matthew Santo

Executive Producer: Shelly Townsend, Jeanne Starwiarski

President: Matt Factor

Producer: Rob Stark

Production Company: Skunk


Audio Post Production: OTB

Composer: Victor Magro and Benjamin Pacheco

Executive Producer: (OTB) Laura Dopp, (Future Perfect) Maxwell Gosling

Producer: (Future Perfect)Nargis Sheerazie, (OTB) Kira MacKnight

Sound Design: Andrew Tracy

Publisher: Future Perfect


Edit Assistant: Cory Zapatka

Edit Company: Wax

Editor: Stephen Jess

Executive Producer: Toni Lipari

Producer: Evan Meeker

Creative Agency

Account Managers: Yana Nemecek (associate)

Art Director: Conor Hagan

Chief Creation Officer: Sally-Ann Dale

Chief Creative Officer: Ted Royer

Copywriter: Matt McCarron

Creative Chairman: David Droga

Executive Creative Director: Neil Heymann

Group Creative Director: Justin Ebert

Head of Broadcast: Ben Davies

Sr. Brand Strategist: Dakota Green

Strategy Director: Jennifer Lange

Genres: Documentary

Categories: Phones, Consumer Electronics

Droga5 New York, Fri, 20 Nov 2015 17:45:37 GMT