David & Goliath
Tue, 15 Oct 2019 16:03:39 GMT
The answer lies in the latest spot by Kia Motors America (KMA) which demonstrates 17 features on a 335-foot straightaway in 22-seconds flat, making it the shortest test drive ever. In the spot, titled “The World’s Shortest Test Drive,” KMA leverages the ever-dwindling attention spans of consumers by turning the typical test drive on its head and challenging the usual car features ad by literally packing the most innovative and desired features into it. Because life’s too short for boring test drives.
The latest creative entry to bear Kia’s new brand positioning Give It Everything, “The World’s Shortest Test Drive,” illustrates how Kia gives it everything by putting the Sorento through its paces, showcasing many available features.
“When you think about what Give It Everything means at its core, it’s about being relentless in your pursuit of greatness. Even if that pursuit is only 300 feet,” said David Angelo, founder and chairman of David&Goliath. “What better way to prove the essence of your brand tag line than by challenging how we deliver our product message.”
The spot goes live TODAY, Tuesday October 15, with the :22 ad [HERE]. Created by David&Goliath (D&G), the spot shows the impressive range of features available in the 2019 Sorento, in a highly-choreographed film, shot all in-camera on an airstrip just outside of Los Angeles. Working with a team of stunt drivers and product experts, all of the features were carefully plotted so that they could be seamlessly demonstrated in what is a glorious (and very time-efficient) celebration of modern technology.
Check out the spot below:
Categories: Cars, AutomotiveDavid & Goliath, Tue, 15 Oct 2019 16:03:39 GMT