Virgin America and Eleven San Francisco have launched their most recent campaign. The campaign centers on showing people how much it sucks to fly a “blah” airline, by depicting the experience of a mundane flight from takeoff to landing. The result? A 5hour, 45minute film on board the aptly named BLAH Airlines - a generic new airline created in the image of the soulless flight experience offered by the mainstays of the airline category.
Flying under the mantra “We’ll get you there,” the film offers a real-time look at a EWR>SFO flight on Blah Airlines. The film is packed with hilarious “easter eggs” for viewers to keep watching. It’s the kind of flight you wish would stop, but somehow you can’t stop watching it.
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Arranger: Matt Wood/Eleven
Sound Design: World War Seven
Edit Assistant: Penny Krueger, Nick Brown/Eleven
Editor: Kevin X. Barth
3D Artists: Sean Pfeiffer, Sean Addo
Colourist: Robert Crosby
Post Production Company: DMAX, World War Seven
DOP: Peter Thompson
Executive Producer: Josh Ferrazzano
Producer: Bo Clancey
Advertiser: Virgin America
Creative Agency: Eleven, Inc.
Art Director: Sara Worthington; Bryan Houlette
Chief Creative Officer: Mike McKay
Copywriter: Aryan Aminzadeh, Jon Korn, Kevin X Barth
Executive Producer: Anastacia Maggioncalda
Head of TV / Production: Anastacia Maggioncalda
Producer: Lindsey Wood, Michael Phillips, Amanda Punzalan
Strategy Director: Fiona Su
Categories: Airlines, Travellbbonline.com, Thu, 16 Oct 2014 12:56:28 GMT