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How Long Can You Last on Virgin America's BLAH Airlines?

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Eleven San Francisco captures five hours & 45 minutes of mundane flight

How Long Can You Last on Virgin America's BLAH Airlines?

Virgin America and Eleven San Francisco have launched their most recent campaign. The campaign centers on showing people how much it sucks to fly a “blah” airline, by depicting the experience of a mundane flight from takeoff to landing. The result? A 5hour, 45minute film on board the aptly named BLAH Airlines - a generic new airline created in the image of the soulless flight experience offered by the mainstays of the airline category. 

Flying under the mantra “We’ll get you there,” the film offers a real-time look at a EWR>SFO flight on Blah Airlines. The film is packed with hilarious “easter eggs” for viewers to keep watching. It’s the kind of flight you wish would stop, but somehow you can’t stop watching it.  


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Music

Arranger: Matt Wood/Eleven

Sound Design: World War Seven

Offline

Edit Assistant: Penny Krueger, Nick Brown/Eleven

Editor: Kevin X. Barth

Post Production / VFX

3D Artists: Sean Pfeiffer, Sean Addo

Colourist: Robert Crosby

Post Production Company: DMAX, World War Seven

Production Company

Director: Shillick

DOP: Peter Thompson

Executive Producer: Josh Ferrazzano

Producer: Bo Clancey

Client

Advertiser: Virgin America

Creative Agency

Creative Agency: Eleven, Inc.

Art Director: Sara Worthington; Bryan Houlette

Chief Creative Officer: Mike McKay

Copywriter: Aryan Aminzadeh, Jon Korn, Kevin X Barth

Executive Producer: Anastacia Maggioncalda

Head of TV / Production: Anastacia Maggioncalda

Photographer: JUCO

Producer: Lindsey Wood, Michael Phillips, Amanda Punzalan

Strategy Director: Fiona Su

Genres: Comedy

Categories: Airlines, Travel

lbbonline.com, Thu, 16 Oct 2014 12:56:28 GMT