Wed, 27 Apr 2016 11:53:48 GMT
At Brazilian schools, any educational material is welcome, especially if it contains information in braille. Educational tools that evoke the playful and tactile aspects in visually impaired children are very important, since they supplement the use of books and handouts in learning to read. With that in mind, Lew'Lara\TBWA created Braille Bricks, a braille alphabet developed using classic toy building bricks. The project, created for the Dorina Nowill Foundation for the Blind, was made into a mini documentary.
For Eliana Cunha, Inclusion Support Services Advisor at the Nowill Foundation, Braille Bricks are the outcome of a creative idea emerging to contribute to the world of education: "The braille system of reading and writing is essential to the process of making blind children literate, and combining it with pieces, known and enjoyed by all the children (and adults too!), makes Braille Bricks a fun resource that will contribute to this learning, promoting interactivity among all the children, as well as constituting an assistive technology in the area of education."
"We saw the potential to use toys in braille education in schools, and also for inclusion of children with visual impairment in society. Seeing impaired and non-impaired children brought together around this product – playing and learning – made us very happy. But the goal is to make this product a global one, by inviting people to pressure the manufacturers with the hashtag #BrailleBricksForAll. The product registration is available through Creative Commons.", says Felipe Luchi, CCO of Lew´Lara\TBWA.
"Learning by playing has always been a very important way to develop and educate children. Being able to bring the inclusion of blind children into this learning process is wonderful," says Marcio Oliveira, CEO of Lew'Lara\TBWA.
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Finish: Henrique Gomes
Post Production Company: Rafael Fernandes
Editor: Diego Merulla
Account Management: Ricardo Barros e Fernanda Mariano
Art Buyer: Ale Sarilho, Sabino, Caio Lobo e Natasha Latronico
CEO: Márcio Oliveira
Chief Creative Officer: Felipe Luchi e Manir Fadel
Creative Agency: Lew’Lara\TBWA
Creatives: Leandro Pinheiro e Ulisses Razaboni
Media Planner: Luiz Ritton, Eduardo Shinohara, Suellen Kiss
Media Planners: Amanda Moura e Danielle Farhat
Planner: Renata d’Avila e Anderson Sales
Producer: Claudio Rocha
Production Manager: Marcos Pedra e Alexandro Coelho
Social: Nancy Sestini
TV Producer: Luzia Oliveira, Marcella Pappiani e Angela Felicio
Director: Nixon Freire, Fabiano Ramos
DOP: Nixon Freire
Executive Producer: Carolina Dantas e Sebastian Hall
Production Company: Landia
App/Digital Production: BASE
Photography: Rodrigo Ribeiro
Project Manager: Monalisa Paduin
Sound Design: MugShot
Categories: Charity, Corporate, Social and PSAsTBWA Worldwide, Wed, 27 Apr 2016 11:53:48 GMT