Swimsuitsforall, an online swimsuit retailer for curvy women, is unveiling its new #CurvesinBikinis ad campaign in the pages of Sports Illustrated’s Swimsuit Edition marking the first time that a plus size model celebrates her curves in the highly anticipated annual issue.

The campaign, which hits newsstands on February 9, 2015 features model Ashley Graham in a string bikini from swimsuitsforall’s Swim Sexy line as she flaunts her assets while an awe-struck man flips for her body. The campaign’s launch signifies the beginning of the Curvy Girl Era that celebrates women owning their natural and curvaceous bodies and men loving every sexy curve.Follow #CurvesinBikinis to participate in the conversation and share photos and support for curvy bodies. 

“I know my curves are sexy and I want everyone else to know that theirs are too. There is no reason to hide and every reason to flaunt. The world is ready for more curves in bikinis,”says Ashley Graham. 

“Swimsuitsforall helps women feel confident and sexy in swimsuits and I am so thrilled to be a part of the #CurvesinBikinis campaign!”