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How GOJEK Grew Its User Base as a Food Delivery Platform in Thailand



YELL Advertising creates 'Have Fun Every Meal' campaign for the challenger food delivery platform

How GOJEK Grew Its User Base as a Food Delivery Platform in Thailand

Thailand’s food delivery is now an intensely competitive landscape, with online platforms including Grab, Lineman, FoodPanda and more vying for a piece of action.

This phenomenon has seen an increasing number of users - esepcially during the Covid-19 pandemic.

As Gojek is a new platform that just entered the market, Yell Bangkok has created a new advertising campaign to put the brand front and centre in Thailand.

​The advertisement 'Have Fun Every Meal' digs into the customers with questions about when they want to order delivery food.​

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Genres: Storytelling

Categories: Retail and Restaurants , Food delivery platform

YELL ADVERTISING, Mon, 28 Jun 2021 13:00:00 GMT