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How FP7/DXB Graduated Dubai's Labourers from Blue-collar to White-collar Jobs

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Project 'Alphabets' helps 1000 labourers learn English to improve their quality of life

How FP7/DXB Graduated Dubai's Labourers from Blue-collar to White-collar Jobs

It is often said that when you give a man a fish then you've fed him for a day, but teach a man to fish and you feed him for a lifetime. 

In the same spirit as that, McCann Worldgroup's FP7/DXB has launched an inspiring campaign for SmartLife, an NGO for blue-collar labourers, and the Community Development Authority in Dubai.

The companies came together to help thousands of labourers graduate from a blue-collar to white-collar, and as a result improve their status and quality of life.



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Client

Advertiser: SmartLife & Community Development Authority in Dubai

Creative Agency

Creative Agency: McCann Worldgroup's FP7/DXB

Genres: Documentary

Categories: Associations, Corporate, Social and PSAs

McCann EMEA, Mon, 09 Mar 2015 14:31:06 GMT