Peach
Hobby home page
liahome
Soundlounge
Electriclime gif
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

How Feed Me Light Made Holiday Gifting Easier for Penguin Random House

Trends and Insight 124 Add to collection

The London-based animation house created almost 200 animated clips

How Feed Me Light Made Holiday Gifting Easier for Penguin Random House

The Brief

Penguin Random House teamed up with Anyways agency to create a book gifting experience like no other this Christmas season, and invited Feed Me Light on board to help bring their interactive shopping experience to life.

With new director Ben Ommundson heading up the 'Books Make us Better' project, Feed Me Light produced almost 200 animated clips with bold, colourful backgrounds and quirky animations of cartoon hands gifting interchangeable book assets. We also created a custom cursor for the online experience to tie the whole thing up in a bow!

So no matter who you're gifting a book for this holiday season, Feed Me Light have you covered with a fun shareable clip.

You can check out the website right here.


The Style


The Animation


The Cursor

view more - Trends and Insight
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Categories: Media and Entertainment, Books

Feed Me Light, Mon, 02 Dec 2019 11:01:35 GMT