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How FCB Buenos Aires Turned the Andes Mountains Into a Beautiful Melody

Creative 496 Add to collection

Launches the 'Landscape Song' to test Fiat Chrysler's high fidelity sound system

How FCB Buenos Aires Turned the Andes Mountains Into a Beautiful Melody

The majestic Andes Mountains are an awesome sight to see. They’ve been the muse behind many works of art, literature and music, but never like this. 

By tracing a music staff along the mountain range, the peaks and ridges of the Andes each became a notes of a song. And by stringing these notes together, FCB Buenos Aires was able to discover the melody of the mountain. While a Jeep will help you get closer to the mountains, the “Landscape Song” will bring the beauty and awe of the Andes to life.



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Client

Advertiser: Fiat Chrysler Automotive

Production Company

AD: Matías Montagnani

Director: Martín Sandlien

Producer: Jerónimo Montalvo

Production Company: Twins Music / PUNCH

Music

Creative Director: Sebastián Espósito

Executive Producer: Agustín Rivero(PUNCH)

Producer: José Luis Violante

Sound Engineer: Juan Armani

Offline

Editor: Maximiliano Ibarra

Creative Agency

Account Executive: Mariana Real

Art Director: Emiliano Cortez

Assistant Producer: Federico Miri

Copywriter: Dardo Pérez

Executive Creative Director: Tony Waissmann

Group Account Directors: Andrés San Emeterio, Fabiana Antonelli

Producer: Gabriel Lancioni

Senior Graphic Designer: Marcelo Atencio

Genres: Music performance, Music & Sound Design

Categories: Automotive, Cars

FCB US, Wed, 01 Apr 2015 12:41:20 GMT