How FCB Buenos Aires' Amazing Children's Book is Helping Regrow Trees

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Agency launches book made with acid-free paper, jacaranda seeds and ecological ink
How FCB Buenos Aires' Amazing Children's Book is Helping Regrow Trees

Trees give so much to the world, including books. Now, thanks to FCB Buenos Aires and children’s book publisher Pequeño Editor, trees can grow from books. That’s right. A book that returns to nature what it took from it. 

Check out the 'Tree Book Tree', a book for kids 8-12 that when replanted after it’s been read, will sprout a tree. The book is made with acid-free paper, jacaranda seeds and ecological ink.

Amazing, indeed. Now, trees and children can grow together.


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Music

Music Production: Twins Music

Producer: Jeronimo Montalvo

Production Company

Director: Guido Cassini

Creative Agency

Art Director: Emiliano Cortez

Copywriter: Dardo Perez, Daniel Arango

Creative Agency: FCB Buenos Aires

Executive Creative Director: Tony Waissmann

Group Account Directors: Fabiana Antonelli

Categories: Media and Entertainment, Books

FCB US, 5 years ago