5 years ago
Trees give so much to the world, including books. Now, thanks to FCB Buenos Aires and children’s book publisher Pequeño Editor, trees can grow from books. That’s right. A book that returns to nature what it took from it.
Check out the 'Tree Book Tree', a book for kids 8-12 that when replanted after it’s been read, will sprout a tree. The book is made with acid-free paper, jacaranda seeds and ecological ink.
Amazing, indeed. Now, trees and children can grow together.
Music Production: Twins Music
Producer: Jeronimo Montalvo
Director: Guido Cassini
Art Director: Emiliano Cortez
Copywriter: Dardo Perez, Daniel Arango
Creative Agency: FCB Buenos Aires
Executive Creative Director: Tony Waissmann
Group Account Directors: Fabiana Antonelli
Categories: Media and Entertainment, BooksFCB US, 5 years ago