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How Expedia Can Take You to Your Favourite #ThrowBackThursday

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180LA campaign recreates favourite #TBT pictures through twitter competition

How Expedia Can Take You to Your Favourite #ThrowBackThursday

This summer Expedia is asking people to put a little extra thought into digging up their “throwback Thursday” pictures. 

Now through September, people can enter Expedia’s “#ThrowMeBack” photo contest via Instagram or Twitter for a chance to win a travel voucher to recreate the memory. Each week Expedia will pick a lucky winner from users who follow Expedia on either Instagram or Twitter and tag their throwback Instagram or Twitter photo with @Expedia and #ThrowMeBack. Winners can choose to use their travel voucher to either go back to where their photo was taken or pick somewhere else to create more summer memories. 

"Many #tbt photos capture favorite travel memories,” says Vic Walia, Senior Director Brand Marketing at Expedia. “This is why Expedia wanted to integrate with this social trend and give people the opportunity to reconnect with these memories and create new ones."

Developed by Expedia’s ad agency 180LA the campaign capitalizes on the 228 million “tbt” hashtags to date and connects people to their best travel moments, sans “Hefe” filter.

“We all have great memories of summer vacations,” says Dave Horton, creative director at 180LA. “So to promote the nostalgia of summer travel, we wanted to tap into the most nostalgic trend out there, #tbt.”

Today Expedia and 180LA released a video entitled “Back to Ocean Beach,” which follows a family’s journey from Washington State to their old favorite beach spot in San Diego. Viewers see the family come together to relive a photo moment of a very stud-ly, and curly, football holding uncle and an equally adorable brother-sister-dad combo on Ocean Beach in San Diego in full 80’s glory.  This new photo showcases the same wardrobe choices (albeit a few sizes bigger) and loading up in a classic VW van—the family’s road trip vehicle of choice.

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Genres: People

Categories: Travel, Tourism, Thu, 24 Jul 2014 10:30:54 GMT