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How Droga5 & Newcastle Brown Ale Crashed Doritos' Super Bowl Contest

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Editors' Choice: Check out the failed attempt at infiltration directed by Mike Long

How Droga5 & Newcastle Brown Ale Crashed Doritos' Super Bowl Contest

Newcastle Brown Ale is so cheeky! You probably remember last year's Super Bowl commercial from Droga5, 'The Mega Huge Football Game Ad Newcastle Could've Made', and Anna Kendrick's hilarious endorsement.

This year, Droga5 is back. And rather than imagining an ad they could have made, or employing Anna Kendrick, they've decided to crash the Doritos Super Bowl Competition, resulting in this brilliantly funny spot.


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Client

Advertiser: Newcastle Brown Ale

Production Company

Director: Mike Long

DOP: Brian Lannin

Producer: Jessica Bermingham

Production Company: Droga5 Studios | Film

Offline

Edit Company: Droga5 AV

Editor: Joseph Schulhoff

Creative Agency

Creative Agency: Droga5 NY

Art Director: (Senior) Dan Kenneally

Chief Creative Officer: Ted Royer, (Creation) Sally-Ann Dale

Copywriter: (Senior) Ryan Raab

Creative Chairman: David Droga

Group Account Directors: Dan Gonda

Group Creative Director: Scott Bell

Head of TV / Production: Ben Davies

Strategist: Nick Maschmeyer , (Social) Rebecca Russell, (Comm) Kevin Wang

Strategy Director: Chet Gulland

TV Producer: (Senior) David Cardinali, Bill Berg

Genres: Comedy

Categories: Beers, Alcoholic Beverages

Droga5 New York, Fri, 09 Jan 2015 17:47:51 GMT