Premium digital out of home (DOOH) media owner Ocean Outdoor is presenting a series of free industry webinars
to help brands and advertisers adapt, innovate and communicate during the Covid-19 pandemic. The first in a series of 30-minute 'Never Stop Learning' live sessions created for media planners, buyers, marketers and strategists who are working from home, begins today.
'How DOOH we come out stronger?' is hosted by Ocean Outdoor UK joint managing director Phil Hall who will share insights and guiding principles on how strong brands respond during an economic downturn, how that approach is applied to the OOH medium and how brands can prepare for the bounce back once current restrictions are lifted.
Future sessions will combine smart insights and outlooks to explore the power of DOOH advertising through neuroscience, creativity, innovation and connecting with digitally powered smart citizens.
'The Power of Neuroscience' in DOOH - on Tuesday 28th April at 11am - is presented by Ocean’s insight manager, Monika Tomova, and insights agency Opinium presents 'Understanding the impact of Coronavirus' at 11am on 30th April. Ocean is also lining up other guest speakers for more webinars in the series, which will explore: DOOH and Content - 'The Perfect Partners', 'Unlocking DOOH campaign effectiveness', 'Digital Cities for Digital Citizens' and 'Creativity and Innovation driving human engagement'. Find the full schedule and sign up for the webinars here