Cryptocurrencies, blockchains, NFTs, metaverses and DAOs … as many terms as practices that generate a gigantic media hubbub and are the target of all fantasies.
However, it is hard not to notice that the digital landscape is undergoing a profound transformation, which is often difficult to grasp.
To better understand this, heaven agency carried out a study which separates myth from facts regarding web3, and focuses in particular on the practices and expectations of Gen Z.
The study that carried out on the population of 18-25 year olds provides many lessons, of which you will find examples below:
This study is part of the continuity of heaven's mission, which is to connect brands to the communities and conversations that are born and live on the Web.
Following this conference, heaven produced its own NFTs, the 'meta angels', now available on Foundation.
Read more about the study here.