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How Deutsch Turned a Microwave Into a Micro-Rave



Popcorn Kernels attend a popping rave for Pop Secret

How Deutsch Turned a Microwave Into a Micro-Rave

What is a MicroRave? Exactly what you think: rogue popcorn popping to techno music. So why did Pop Secret decide to spray paint a perfectly decent microwave and spend countless hours filming energetic, slightly rebellious, trendy popcorn kernels popping to the deep thump of techno? 

Because EDC just happened to be this weekend. And because popcorn is fun. Pop Secret thinks that if something like the MicroRave doesn’t already exist, then why not? 

It wasn’t as easy to pull off as you might think: 

A specialized microwave repair man had to cut out the back, bottom and front door mesh of the microwave using a laser. Yep, a laser.

A hot plate was rigged onto the spinning wheel of the microwave that popped several Pop Secret Jumbo Kernels soaked in oil.

A spinning disco ball was velcroed onto the top of the microwave and strobing lights and glow sticks were attached to the sides of the microwave.

Deutsch went through 3 canisters of Pop Secret Jumbo Kernels, more than 5.5 lbs, for both the shoot and testing.

They also went through 5 rolls of paper towels to clean up the popped kernels and oil. 

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Categories: Food, Fresh fruit and vegetables

Deutsch LA, Tue, 24 Jun 2014 13:37:39 GMT