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How 'Culture Captcha' is Turning Kenyans into Tourism Brand Ambassadors

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SCANAD Kenya modifies the Captcha platform to promote Kenyan culture through GIFs

How 'Culture Captcha' is Turning Kenyans into Tourism Brand Ambassadors

SCANAD Kenya, part of J. Walter Thompson, recently team up with the Kenya Tourism Board to launch the first online access safety test that promotes Kenyan culture through GIFs. 

The Kenya Tourism Board needed a tool to educate the local population on their national monuments. It teamed with the agency to create the 'Culture Captcha', a modified version of the existing Captcha platform that is used to prove online users are not robots.

The 'Culture Captcha' uses short videos to showcase Kenya’s unique destinations in an innovative way that requires locals to identify key landmarks by filling out their names. The aim was to improve their aptitude in helping foreigners getting around and boost domestic tourism - thus turning 49 million Kenyans into 49 million brand ambassadors.

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Advertiser: Kenya Tourism Board

Media Agency

Media Agency: Mediacom

Media Planner: Serah Katusya

Creative Agency

Creative Agency: Scanad Kenya (JWT)

Copywriter: Breno Cotta, Javier Echevarria

Art Director: Daniel Muchai, Antonio Fernandez

Chief Creative Officer: Breno Cotta

Developer: Wasim Al-Haddad, John Nguru

Digital Copywriters: Lydia Gathigia

Creative Technologist: (Ext.)Chu Yun Feng, Ya Ting Chien

Post Production / VFX

Producer: Koome Mwirebua (Keyframe)

Production Company

Production Company: QBF Films/Keyframe

Director: Dan Prior

Illustrator: Nathan Prior


Music Production: Hussein Mwange & Za Kikwetu Studios


Editor: Koome Mwirebua (Keyframe)

Categories: Tourism, Travel

Wunderman Thompson Dubai, Tue, 22 May 2018 14:44:13 GMT