How BBH London Put 89 Years Of Craft Into One Movement

BBH London has created a campaign to promote Bang & Olufsen’s innovative new BeoVision Avant television, which aims to redefine the television’s place in the home with a new Ultra High Definition video performance and jaw-dropping sound quality TV that rotates and moves towards the viewer to provide the optimum viewing experience. 

Bang & Olufsen have been making inspiring and innovative products for 89 years. The new film, created by BBH London and shot by The Apiary at Pulse films, showcases the craft that is built into Bang & Olufsen's DNA. Every design has been a step forward, and every iteration has been leading up to the BeoVision Avant - 89 years of craft in one beautiful movement, choreographed to bring the magic of Bang & Olufsen into the home. 

The film shows the journey Bang & Olufsen has been on throughout those years, heroing the BeoVision Avant but also featuring iconic B&O products through the eras. The film opens on a living room in the 1960s, and proceeds to take the viewer on a journey through the decades whilst showcasing the features of the new BeoVision Avant. 

The film is accompanied by a Global print campaign that was shot by Rick Guest. The film will live online and will air on TV across Europe. 

Credits

Client name and title: Philip Wegloop, Global Marketing Director, Helle Hagen Larsen,  Senior Marketing Project Manager

BBH Creative Team:  Sarah Watson and Laura Osborne, Stephanie Flynn and Olivia Shortland

BBH Creative Director:  Hamish Pinnell

BBH Team Manager:  Hannah Madden

BBH Team Director:  Rachel Gilmour

BBH Strategy Director: Tom Callard

Film Credits 

BBH Producer:  Ryan Chong

Production Company: Pulse Films

Director: The Apiary

Executive Producer: James Sorton

Producer: Genevieve Simmers

DoP: Nicolas Loir 

Post Production: The Mill

Editor/Editing House: TenThree

Sound: Factory

Print Credits

BBH Producer: Katerina Gharraph

Photographer: Rick Guest

Retoucher: Gary Meade 

Designer: Ali Augur