Wed, 14 May 2014 12:57:47 GMT
BBH London has created a campaign to promote Bang & Olufsen’s innovative new BeoVision Avant television, which aims to redefine the television’s place in the home with a new Ultra High Definition video performance and jaw-dropping sound quality TV that rotates and moves towards the viewer to provide the optimum viewing experience.
Bang & Olufsen have been making inspiring and innovative products for 89 years. The new film, created by BBH London and shot by The Apiary at Pulse films, showcases the craft that is built into Bang & Olufsen's DNA. Every design has been a step forward, and every iteration has been leading up to the BeoVision Avant - 89 years of craft in one beautiful movement, choreographed to bring the magic of Bang & Olufsen into the home.
The film shows the journey Bang & Olufsen has been on throughout those years, heroing the BeoVision Avant but also featuring iconic B&O products through the eras. The film opens on a living room in the 1960s, and proceeds to take the viewer on a journey through the decades whilst showcasing the features of the new BeoVision Avant.
The film is accompanied by a Global print campaign that was shot by Rick Guest. The film will live online and will air on TV across Europe.
Client name and title: Philip Wegloop, Global Marketing Director, Helle Hagen Larsen, Senior Marketing Project Manager
BBH Creative Team: Sarah Watson and Laura Osborne, Stephanie Flynn and Olivia Shortland
BBH Creative Director: Hamish Pinnell
BBH Team Manager: Hannah Madden
BBH Team Director: Rachel Gilmour
BBH Strategy Director: Tom Callard
BBH Producer: Ryan Chong
Production Company: Pulse Films
Director: The Apiary
Executive Producer: James Sorton
Producer: Genevieve Simmers
DoP: Nicolas Loir
Post Production: The Mill
Editor/Editing House: TenThree
BBH Producer: Katerina Gharraph
Photographer: Rick Guest
Retoucher: Gary Meade
Designer: Ali Augur
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Categories: TV, Consumer ElectronicsBBH London, Wed, 14 May 2014 12:57:47 GMT