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How BBDO Dusseldorf Brought Bombay Sapphire's Holographic Spirit to Life

Creative 1.2k Add to collection

Agency uses specially designed container and Perspex sheets to create mesmerising hologram

How BBDO Dusseldorf Brought Bombay Sapphire's Holographic Spirit to Life

With more and more gin brands on the market it’s getting harder to be visible and stay on the top of barkeepers’ minds.

BBDO Dusseldorf casted the spotlight on the brand to engage the gatekeepers to its consumers – the barkeepers – by letting the spirit speak for itself: with a limited edition pack that carries the world’s first holographic message in a bottle. 

All barkeepers need is a mobile phone to bring the Spirit to life. The secret? A simple design element, using a hidden layer of Perspex, that reflects the image from the phone to create an enchanting one-of-a-kind brand experience. 

According to Darren Richardson, Chief Creative Officer of BBDO Duesseldorf: “It's an exciting time to be in the industry were we are able to create a new medium for a brand to communicate its message. It’s even more exciting when it’s a hologram!“


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Production Company

Director: Daniel Bartels

DOP: Alexander Link

Producer: Michael Koch

Production Company: CraftWork

Music

Sound Design: Studio Funk

Post Production / VFX

Post Production Company: The Noise

Offline

Editor: Daniel Bartels, Kevin Krefta

Creative Agency

Art Director: Tobias von Aesch

Chief Creative Officer: Wolfgang Schneider, Darren Richardson

Chief Production Officer: Steffen Gentis

Copywriter: Sebastian Steller

Creative Agency: BBDO Duesseldorf

Designer: Agnieszka Nabielec

Group Account Directors: Simone Klinke

Managing Director: Kristoffer Heilemann

Producer: Mario Kaltenbach

Senior Copywriter: Ramón Scheffer

Design director: Daniele Gasparini

Genres: Visual VFX

Categories: Spirits, Alcoholic Beverages

BBDO Group Germany, Fri, 10 Jun 2016 11:32:12 GMT