Peach
dlmdd
Gear Seven/Arc Studios/Shift
mo-sys
I Like Music
liahome
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

How Bacardi and BBDO NY Turned Instagram into a Drum Machine

1.3k

ADD TO COLLECTION

Brand hacks the platform's 'Peek and Pop' feature

How Bacardi and BBDO NY Turned Instagram into a Drum Machine
BACARDÍ has recently become synonymous with hacking social media to create fun and engaging content.  For example, you may recall Bacardi’s use of Instagram Stories to launch 'Instant DJ', developing a Snapchat lens to create a music video in Snapchat, and utilising Instagram polls in 'Live Moves'.

The brand is up to it again.

This week, Bacardi is hacking social media with Bacardi Instant Jams.  Created by BBDO New York, Instant Jams transforms the rarely used 'Peek and Pop' feature on Instagram into a drum machine. Using your phone and the BACARDI USA Instagram page, Instant Jams allows you to mix tracks, add sound effects and become your very own DJ.

Instant Jams is ideal for the advanced 'grammers who have mastered their Peek and Pop skills. But, like most fun games and DJing, it takes some skills.


CREDITS

Brand
Agency / Creative
Production
Production Service
Editorial
Music / Sound
Animation
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Categories: Alcoholic Beverages, Spirits

BBDO New York, Wed, 28 Nov 2018 11:04:25 GMT