How Are The Aussies Finding Cannes So Far?
As Aussies flock to the south of France, the Cannes Lions 2015 shortlists are being announced with Promo & Activation including 20 Australian entries, Press a mere 3, Direct a healthy 14 and Mobile 8. Here are the Australian finalist campaigns shortlisted so far.
Promo & Activation
The Aussies are scrubbing up well in Promo & Activation with 20 finalists included in the 300 entries:
Human Adoption Program for Lost Dogs Home from GPY&R Melbourne
Sideliner for Samsung Australia from TRAFFIK Sydney (3 shortlists)
Sacred Ground for Adidas from Whybin\TBWA Group Melbourne (2 shortlists)
Cantenna for SP Brewery from GPY&R Brisbane
Where’s My Wallet? for Commonwealth Bank from M&C Saatchi Sydney
Radiant Return for PZ Cussons from DDB Group Melbourne
#MyFamilyCan for SPC Ardmona from Leo Burnett Melbourne (3 shortlists)
Play With Yourself for The Blue Ball Foundation from M&C Saatchi Sydney (2 shortlists)
Melanoma Likes Me for Melanoma Patients Australia from GPY&R Brisbane (2 shortlists)
#MACITBETTER for McDonald’s from DDB Sydney (2 shortlists)
Only Gay in the Village for ANZ from Whybin\TBWA Group Melbourne
This Calls for a Cocktail for Schweppes Australia from GPY&R Melbourne
Press
Of the 515 entries, it was only Leo Burnett Melbourne from Australia that impressed the judges with three finalists in the category for campaigns:
Herpestes Auropunctatus/Indian Mongoose for Honda Australia
Rhinella Marina/Cae Toad for Honda Australia
Alopex Lagopus/Artic Fox for Honda Australia
Mobile
The Aussies did a little bit better in Mobile scoring 8 of the 109 finalists announced:
Clever Buoy for Optus from M&C Saatchi Sydney (3 shortlists)
Where’s My Wallet? for Commonwealth Bank from M&C Saatchi Sydney
Pro Vision for Oakley from GPY&R Melbourne
RISE&FALL for 3CS Outwear from Grey Sydney
#MealForAMeal for Virgin Mobile Australia from Havas Worldwide Sydney
NZDronie for Tourism New Zealand from Whybin\TBWA Group Sydney
Direct
#MacItBetter for McDonald’s from DDB Sydney (2 shortlists)
Radiant Return for PZ Cussons from DDB Melbourne
LifeLIVE for Samsung Gear VR from Leo Burnett Sydney (2 shortlists)
Shine for Canon Cameras from Leo Burnett Sydney
Stay With Pride for Airbnb from Whybin\TBWA Group Sydney
Donation Posters for Public Transport Victoria from GPY&R Melbourne
#ColourYourSummer for Coca-Cola from Ogilvy & Mather Sydney
You Wish Fish for BCF from GPY&R Brisbane
#MyFamilyCan for SPC Ardmona from GPY&R Sydney
Why? Why Not? for Climate Reality Project from GPY&R Sydney
Infrequent Flyers Club for Tigerair from McCann Melbourne (2 shortlists)
