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How Are The Aussies Finding Cannes So Far?



Cannes Shortlists: Promo & Activation, Press, Mobile & Direct campaign favourites from Australia announced

How Are The Aussies Finding Cannes So Far?

As Aussies flock to the south of France, the Cannes Lions 2015 shortlists are being announced with Promo & Activation including 20 Australian entries, Press a mere 3, Direct a healthy 14 and Mobile 8. Here are the Australian finalist campaigns shortlisted so far.

Promo & Activation

The Aussies are scrubbing up well in Promo & Activation with 20 finalists included in the 300 entries:

Human Adoption Program for Lost Dogs Home from GPY&R Melbourne

Sideliner for Samsung Australia from TRAFFIK Sydney (3 shortlists)

Sacred Ground for Adidas from Whybin\TBWA Group Melbourne (2 shortlists)

Cantenna for SP Brewery from GPY&R Brisbane

Where’s My Wallet? for Commonwealth Bank from M&C Saatchi Sydney

Radiant Return for PZ Cussons from DDB Group Melbourne

#MyFamilyCan for SPC Ardmona from Leo Burnett Melbourne (3 shortlists)

Play With Yourself for The Blue Ball Foundation from M&C Saatchi Sydney (2 shortlists)

Melanoma Likes Me for Melanoma Patients Australia from GPY&R Brisbane (2 shortlists)

#MACITBETTER for McDonald’s from DDB Sydney (2 shortlists)

Only Gay in the Village for ANZ from Whybin\TBWA Group Melbourne

This Calls for a Cocktail for Schweppes Australia from GPY&R Melbourne


Of the 515 entries, it was only Leo Burnett Melbourne from Australia that impressed the judges with three finalists in the category for campaigns:

Herpestes Auropunctatus/Indian Mongoose for Honda Australia

Rhinella Marina/Cae Toad for Honda Australia

Alopex Lagopus/Artic Fox for Honda Australia


The Aussies did a little bit better in Mobile scoring 8 of the 109 finalists announced:

Clever Buoy for Optus from M&C Saatchi Sydney (3 shortlists)

Where’s My Wallet? for Commonwealth Bank from M&C Saatchi Sydney

Pro Vision for Oakley from GPY&R Melbourne

RISE&FALL for 3CS Outwear from Grey Sydney

#MealForAMeal for Virgin Mobile Australia from Havas Worldwide Sydney

NZDronie for Tourism New Zealand from Whybin\TBWA Group Sydney


Australia had 14 finalists out of the 277 entered into Direct:

#MacItBetter for McDonald’s from DDB Sydney (2 shortlists)

Radiant Return  for PZ Cussons from DDB Melbourne

LifeLIVE for Samsung Gear VR from Leo Burnett Sydney (2 shortlists)

Shine for Canon Cameras from Leo Burnett Sydney

Stay With Pride for Airbnb from Whybin\TBWA Group Sydney

Donation Posters for Public Transport Victoria from GPY&R Melbourne

#ColourYourSummer for Coca-Cola from Ogilvy & Mather Sydney

You Wish Fish for BCF from GPY&R Brisbane

#MyFamilyCan for SPC Ardmona from GPY&R Sydney

Why? Why Not? for Climate Reality Project from GPY&R Sydney

Infrequent Flyers Club for Tigerair from McCann Melbourne (2 shortlists)


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LBB Editorial, Mon, 22 Jun 2015 10:17:35 GMT