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How Andes Beer's Fake Casting Helped Average Looking Guys Hook Up

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Del Campo Saatchi gathered Mendoza's most attractive men for a casting call that lasted all night

How Andes Beer's Fake Casting Helped Average Looking Guys Hook Up

Under the Creative Direction of Juan Pablo Lufrano, Rafael Santamarina, and Ariel Serkin, Del Campo Saatchi & Saatchi present their latest work for Andes beer. The piece was directed by Diego Núñez Irigoyen from Agosto production company.

Andes gathered all the most attractive men in Mendoza for a huge Saturday casting that lasted all night. Was it to find the latest advertising star? Well, not really. It was actually a fake casting whose objective was to take all good-looking men out of the competition for one night, so that average guys could finally be the centre of female attention.

While regular guys took advantage of a night without hunks, the men at the casting became part of the new Andes commercial. Without suspecting anything, they themselves explained for the cameras how Andes pulled off the stunt.


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Creative Agency

Art Director: Hernan Garcia Dietrich

Copywriter: Tobías Tercic

Creative Agency: Del Campo Saatchi & Saatchi Buenos Aires

Executive Creative Director: Ariel Serkin, Juan Pablo Lufrano, Rafael Santamarina

Head of Art: Mariano Espagnol

Producer: Adrian Aspani

Senior Art Director: Fernando Lanuza

Categories: Beers, Alcoholic Beverages

lbbonline.com, Thu, 03 Sep 2015 13:12:25 GMT