Under the Creative Direction of Juan Pablo Lufrano, Rafael Santamarina, and Ariel Serkin, Del Campo Saatchi & Saatchi present their latest work for Andes beer. The piece was directed by Diego Núñez Irigoyen from Agosto production company.
Andes gathered all the most attractive men in Mendoza for a huge Saturday casting that lasted all night. Was it to find the latest advertising star? Well, not really. It was actually a fake casting whose objective was to take all good-looking men out of the competition for one night, so that average guys could finally be the centre of female attention.
While regular guys took advantage of a night without hunks, the men at the casting became part of the new Andes commercial. Without suspecting anything, they themselves explained for the cameras how Andes pulled off the stunt.
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Art Director: Hernan Garcia Dietrich
Copywriter: Tobías Tercic
Creative Agency: Del Campo Saatchi & Saatchi Buenos Aires
Executive Creative Director: Ariel Serkin, Juan Pablo Lufrano, Rafael Santamarina
Head of Art: Mariano Espagnol
Producer: Adrian Aspani
Senior Art Director: Fernando Lanuza
Categories: Beers, Alcoholic Beverageslbbonline.com, Thu, 03 Sep 2015 13:12:25 GMT