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How Amnesty Brazil Is Drawing Attention to 'Invisible' Homicides

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DM9Rio launches campaign targeting high numbers of young black homicide victims

How Amnesty Brazil Is Drawing Attention to 'Invisible' Homicides

Amnesty International, in partnership with DM9Rio presents the campaign Young Black Alive. This is a demonstration to draw attention to the high number of youth homicide in the Brazil, especially among black youth.

In 2012, 56,000 people were victims of murder in Brazil. Of these, 30,000 are young people between 15-29 years and of those, 77% are black. Most homicides are committed by firearms, and less than 8% of cases will be tried.

Despite the very high rate of homicide among black youth, this is generally treated with indifference by the national public agenda. The consequences of prejudice and negative stereotypes associated with these young people and territories of the favelas and suburbs should be widely discussed and repudiated.

In order to mobilize society and break the indifference, Amnesty International Brazil has launched the Young Black Live campaign. Using an emotional language, the film features a special track of the singer/songwriter Criolo, titled "Duas de Cinco" (Two of Five).


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Music

Music Production: Duas de Cinco

Client

Advertiser: Amnesty International

Production Company

Director: Rômulo Veiga

DOP: Felipe Hutter

Production Company: ParaRaio

Creative Agency

Creative Agency: DM9Rio

Art Director: Diogo Mello, Ana Cecilia Novis, Guilherme Cunha, Marcelo Lobo

Copywriter: Álvaro Rodrigues, Otto Pajunk, Léo Konjedic, Rodrigo Dorfman

Media Planner: Aline Freitas

Genres: Visual VFX

Categories: Charity, Corporate, Social and PSAs

lbbonline.com, Tue, 09 Dec 2014 16:27:49 GMT