R/GA New York
Thu, 25 Jun 2020 14:41:13 GMT
As part of not only a US-wide but a global reckoning around racial injustice, the creative and tech industries are being called upon to be more transparent and proactive about addressing racial inequities in their workplaces and work. R/GA is no different.
In the wake of more than 600 advertising professionals of colour signing a petition calling on the ad industry to commit to concrete steps to reverse racism in their workplaces and promote anti-racism in their creative work, our latest podcast breaks down how the industry must respond with actions, not statements of support, or pledges.
In a no-holds-barred conversation, Carl Desir, global executive director of diversity, equity and inclusion and director, Talent Experience at R/GA, spoke with Simon Fenwick, executive vice president of talent, engagement and inclusion at the American Association of Advertising Agencies, about the changes needed across the industry, from agencies big and small, to move beyond talk to action, and from awareness to progress.
How can businesses step up and do the hard work of redressing inequities, bias and discrimination in their companies through decisive actions and creating a culture built around diversity, equity and inclusion?
“This isn't going to be solved in three months. It's going to be five, 10, 15 years down the line as we slowly dismantle the systems that oppressed people throughout this country.“ said Carl Desir
* Ask tough questions every step of the way–including to yourself. As Simon noted, ask yourself, "When was the last time I stood up? When I saw racism, bias, unconscious or conscious, when was the last time I called somebody else out for their biased, racist behaviour?"
They also discussed the 12 steps outlined in ‘A call for change,’ the mic drop of a letter and petition challenging the advertising industry, as led by Nathan Young, a strategy director in Minneapolis, and Bennett D. Bennett, a strategist and consultant based in New York.
Find out more about the tough conversations and concrete actions needed to reverse racism across your business in our latest podcast. You can listen to more FutureVision Conversations on Apple, Spotify, SoundCloud, Google Play and Stitcher as well as right here on rga.com.
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Categories: Media and Entertainment, Streaming ServicesR/GA New York, Thu, 25 Jun 2020 14:41:13 GMT