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How Africa's 'Feed Truck' Turned Food Waste Into Meals for the Homeless

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Agency hits the streets of Rio to do a bit of good in partnership with TruckVan & Make Them Smile

How Africa's 'Feed Truck' Turned Food Waste Into Meals for the Homeless

Every month, 16 tons of food are wasted at Rio de Janeiro restaurants. Of that food, 80% is wasted during food preparation, which means that it is still in good condition for consumption. The problem is that if this food were consumed quickly, it could feed thousands of people.

As a result of this information, Africa created the Feed Truck for the Make Them Smile NGO. With the mobility and agility of a traditional Food Truck, Feed Truck transformed food waste into sustenance for people living on the streets. The institution had already been making weekly donations, but without the truck. The agency in Rio created the project and could get the truck in partnership with TruckVan, a car body manufacturer.

The Feed Truck works like this: food that would be wasted was collected at high-end restaurants like Sudbrack, Venga!, Lasai, Confeitaria Colombo, among others, and meals were prepared and distributed on the streets.



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Client

Advertiser: Make Them Smile

Production Company

DOP: Rogerio Faissal

Creative Agency

Art Director: Gustavo Marcula, Marcos Gemal, Rafael Pfaltzgraff

Chief Creative Officer: Sergio Gordilho

Copywriter: Maicon Silveira

Creative Agency: Africa

Creatives: (Vice President) Alvaro Rodrigues

Producer: Juliana Rodrigues

Categories: Charity, Corporate, Social and PSAs

lbbonline.com, Mon, 20 Apr 2015 10:51:07 GMT