Hovis has launched a national Halloween-themed advertising campaign promoting the recently relaunched Hovis Seven Seeds loaf.
Created by JWT London, the work features the infamous Halloween pumpkin which is in the process of having its seeds removed – something that the pumpkin it is not very happy about. As the Hovis Seven Seeds loaf is baked using pumpkin seeds, the line ‘One of the Seven Seeds’ is used. The aim of the creative is to reinforce the healthy addition and delicious taste and texture of the Seven Seeds loaf.
The campaign launched on Tuesday 30th October and the work will run throughout the UK across outdoor and in print media. The ‘Pumpkin’ activity is the first creative work produced by JWT London for Hovis since being handed the advertising account for the brand earlier this year. As well as Hovis, JWT is responsible for the creative development of Ambrosia, Mr Kipling and OXO.
Project name: ‘Pumpkin’
Client and Job Title: Matt Hunt, Brand Director, Hovis
Creative agency: JWT London
Executive Creative Director: Russell Ramsey
Creative Director: Russell Ramsey
Creatives: Hannah Ford and Simon Horton
Art Buyer: Romana Kit
Account Director: Isabel Dunbar
Media agency: Starcom
Media planner: Sally Armstrong
Photographer: Andy Rudak
Exposure: National outdoor and press (UK)