Housing Finance Company DHFL Appoints Madison Media Group

Madison Media Sigma, a part of Madison Media Group has just announced the win of Dewan Housing Finance Corporation Limited (DHFL). The account was won in a multi agency pitch where the other agencies that participated were Maxus, Lodestar and Zenith Optimedia. The account size is estimated to be Rs 50 crores and the account will be handled out of the agency’s Mumbai office.

Dewan Housing Finance Corporation Limited is India’s second largest housing finance company in the private sector offering a vast array of Home Loan products, including Home Loans, Plot Loans, Construction Loans, Loans against Property, Mortgage Loans and Project Loans. The Company also offers a range of Fixed Deposit products that ensure high yield, safety and liquidity. Further, DHFL offers customized insurance solutions that are designed in association with leading insurance providers.

DHFL has recently signed up Shah Rukh Khan as its Brand Ambassador and has launched an integrated marketing campaign ‘Ghar Jaisa Loan’ featuring Shah Rukh Khan. This is DHFL’s largest ad campaign, since inception in 1984, and is aimed to reinforce the Founder’s Vision of the Company of enabling every Indian to own a home of his own.

The ‘Ghar Jaisa Loan’ campaign centers around how DHFL has been encouraging the lower and middle income segment in India to dream of owning a home. It further describes how the company has been helping customers realise their dream of home ownership through product innovation and deferential service.