This amusing video for German vacuum cleaner brand Vorkwerk Kobold was created by Havas Düsseldorf to rejuvenate the brand’s image in a modern and playful way.
The agency even created an own song in-house for the online spot, sung and produced by two employees - copywriter Yanick Fischer and account manager Serge Przybyl.
In the clip, you can mainly hear the refrain “saugen wischen” which translates to “vacuuming mopping” - the main uses of Kobold products. The rest of the lyrics concentrate on everyday situations and how Kobold makes it easy to make dirt vanish.