House 337 Launches Social-First Practice Native Social & Content

House 337 is launching Native Social & Content to help brands connect with people through the things they enjoy spending time with. 

The operation will draw on expertise from across House 337 to offer brands editorially led social campaigns and content partnerships. The service will also offer digital advertising, brand-funded programming and influencer and creator marketing.  

Campaigns will be delivered through a social-first production process, where influencers and in-house creators write campaigns in real-time, film and post to social platforms all within the same day. 

The Native Social & Content service is designed to work with both big established brands, small businesses and start-ups. Existing clients include Warner Bros, hard seltzer brand White Claw, luxury car rental service THE OUT, Bowflex, a rival to Peloton, E.ON and Tesco F&F.

Native Social & Content will be headed by Matthew Harrington, executive director at House 337. Matthew led the business to win eight retained clients with another four working on a project basis during its first year of operations. 

The service brings together a broad range of capabilities from across all of House 337 staff whilst also employing a specialist mix of influencers, social content creators, editorial writers, social strategists as well as designers and cultural specialists.

Matthew says, “We’ve had an incredibly successful first year tapping into a very specific requirement from clients for social-first ideation and production, and we are looking forward to developing these achievements as Native Social & Content. We are building a unique team of social media influencers, creators and writers who can offer brands a full service when it comes to authentic and powerful editorially led social campaigns and content.” 

Phil Fearnley, House 337 CEO, says, “House 337 is proud to offer clients a full range of marketing services and Native Social & Content is another piece in the jigsaw of our fully integrated offering. Clients can be assured that we have got everything covered to service all their needs, from TV advertising, customer experience design, digital marketing and now social media and content. Matthew has shown that there is huge demand for social-first content created by influencers and content creators, with a healthy dollop of ad agency thinking and strategy included. I have no doubt that under his leadership, Native Social & Content will go from strength to strength.”