Crispin Porter + Bogusky London
Tue, 22 May 2018 09:26:52 GMT
Hotels.com cult character Captain Obvious is to appear in the brand’s latest UK ad campaign this week, reminding us that there’s nothing quite like the joy of scoring a Reward Night hotel stay – so much so that no matter how badly your day might end up panning out, the feeling of having at least woken up a winner will stick with you.
Two spots, ‘Sally’, which is scheduled to air in a few weeks and ‘Rav’ – airing on TV, in cinema and on radio - bring this winning feeling to life, as the protagonists each endure a series of comedy mishaps in the course of their day.
Drenched by a passing car, sucker-punched by a slimy octopus or walking into a glass door, nothing can dampen Sally or Rav’s spirits – “Still Winning!” they each tell Captain Obvious, albeit through somewhat gritted teeth.
Johan Svanstrom, President, Hotels.com brand commented: While there are many hotel loyalty programs out there, gaining a Reward night with Hotels.com is truly a big win - given its broad coverage and generosity level. Frankly, we can all do with a spot of that #winning feeling to counter life’s little calamities, especially when travelling!
Dan Watts, executive creative director CP+B London added, “Everybody wants to be a winner these days. But how many of us truly know what its like to feel like one? Book a holiday through Hotels.com and you can find out. Trust Captain Obvious here – its a great feeling.”view more - Creative
Creatives: David Carr, Martins Millers
Post Production Company: UNIT
Creative Agency: CP+B London
Producer: Chris Chapman
Executive Creative Director: Dan Watts
Planning Director: Jonathan Brown
Media Agency: M/SIX
Production Company: Somesuch
Director: Sam Hibbard
Producer: Tom Gardner
Sound Production: MPC
Edit Company: Work
Editor: Saam Hodivala
Categories: Travel, TourismCrispin Porter + Bogusky London, Tue, 22 May 2018 09:26:52 GMT