Hotels.com Appoints Anomaly as Strategic and Creative Agency Across 10 Key Markets

Following a competitive pitch, Anomaly has been named the online travel brand’s strategic and creative agency partner in ten countries, spanning LatAm, Europe and French Canada.

Anomaly has been tasked with creating a new creative direction for the brand that can be leveraged across multiple markets including the UK, France, the Nordics and Brazil. New work will run across platforms including TV and digital and is expected to roll out early next year.

Already known for its irreverent, edgy tone and playful positioning, Anomaly will now support Hotels.com as they look to further shake up the travel industry, whilst also adjusting to the challenges of a Covid world.

Camilla Harrisson, CEO and partner at Anomaly London commented: “The team at Hotels.com share an incredible vision and palpable passion for the brand - and they are bursting with a creative ambition that is, if anything, strengthened by the current category challenges. Collaborating with them to deliver on this ambition across so many of their key markets is going to be an absolute joy - we can’t wait to get going.”

Mike Wolfe, head of global brand creative, sponsorships and partnerships at Hotels.com brand added: “We are excited to engage with the Anomaly team as we continue to grow our brand globally. We have high hopes for the future of travel and for the work we’ll make together.”