Host Clinches Creative Duties for Magners Irish Cider

C&C International, a manufacturer and distributor of branded beverages, has awarded Host Singapore its creative mandate for Irish cider brand, Magners.

The agency won the account following a competitive pitch held earlier in February this year.

“We’re on the cusp of something very exciting with Magners here,” said Conor Hardy, regional director, Asia Pacific, C&C International. “Host demonstrated great insights and understanding of the task ahead. We are looking forward to the partnership,” he added.

“Magners is a challenger brand in this part of the world. Our pitch tackled that head-on, and we are really excited to now deliver against that shared creative ambition,” commented Dan Gibson, group managing director of Havas Creative Group.

The first campaign will be launched in the coming months and will run across advertising, digital, retail and on-ground activations.