Thu, 03 May 2018 07:36:08 GMT
Ikon Sydney has launched its first campaign for Hort Innovation's Australian Avocados brand since winning the business earlier this year, following a competitive pitch.
The new 'Smash an Avo' campaign is part of a complete brand refresh for Australian Avocados.
Says Rob Martin Murphy, ECD, Ikon Sydney: "The new Avos campaign reminds us how good avocados are and shows how they make absolutely everything Aussie better... well, almost everything."
Says Claire Tindale-Penning, marketing manager, Hort Innovation: "Our new 'Smash an Avo' campaign is fresh, friendly and slightly cheeky. We think it has a little something that everyone can relate to. We're confident it'll help strengthen Australian Avocado's place in Aussie culture, as well as its role as part of a happy and healthy lifestyle. We're really proud to represent this beautiful fruit grown right here in Australia and we think this new work highlights just what a versatile and delicious fruit it is."
Says Martin Murphy: "We really enjoyed bringing 'Smash an Avo' to life. A tip of my avocado-patterned hat to Hort Innovation for backing it and, of course, to Gary John, the team at Photoplay, and Hogarth for making it happen. Also, a big thanks to Hugh the Jack Man for making himself available for the shoot at such short notice."
Marketing Manager: Claire Tindale-Penning
Post Production Company: Hogarth
Colourist: Trish Cahill
Producer: Erin McGookin
Editor: Joe Morris
Executive Producer: Samantha Daley
Online Editor: Hugh Seville
Creative Agency: Ikon Sydney
Executive Creative Director: Rob Martin Murphy
Designer: Jenie Johnston, Paris Giannakis (logo)
Senior Account Director: Andy Morse
Strategy Director: Abbie Love
Head of Strategy: Hugh McGilligan
Head of Content Production: Maria Casas
Head of Creative Services: Anna College
Creatives: Matt Smith, Dave Heytman
Director: (Media) Emile Van Schalkwyk
Designers: Jenie Johnston, Paris Giannakis (logo)
Chief of Integrated Services: Natalie Musico
Production Company: Photoplay
Executive Producer: Oliver Lawrence
Director: Gary John
DOP: Rob Marsh
Editor: Joe Morris
Food Stylist: Janet Mitchell
Senior Producer: Bonnie Fay
Production Designer: Alex Holmes
Wardrobe stylist: Amelia Gebler
Sound Company: Nylon Studios