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Hort Innovation and Ikon Sydney 'Smash an Avo'

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Ikon's integrated team created the campaign that reminds us of all the things an avocado can improve
Hort Innovation and Ikon Sydney 'Smash an Avo'

Ikon Sydney has launched its first campaign for Hort Innovation's Australian Avocados brand since winning the business earlier this year, following a competitive pitch.
The new 'Smash an Avo' campaign is part of a complete brand refresh for Australian Avocados.

avos 2 (1).jpgSays Rob Martin Murphy, ECD, Ikon Sydney: "The new Avos campaign reminds us how good avocados are and shows how they make absolutely everything Aussieavos 3 (1).jpg better... well, almost everything."
Says Claire Tindale-Penning, marketing manager, Hort Innovation: "Our new 'Smash an Avo' campaign is fresh, friendly and slightlyavos 4 (1).jpg cheeky. We think it has a little something that everyone can relate to. We're confident it'll help strengthen Australian Avocado's place in Aussie culture, as well as its role as part of a happy and healthy lifestyle. We're really proud to represent this beautiful fruit grown right here in Australia and we think this new work highlights just what a versatile and delicious fruit it is."
Says Martin Murphy: "We really enjoyed bringing 'Smash an Avo' to life. A tip of my avocado-patterned hat to Hort Innovation for backing it and, of course, to Gary John, the team at Photoplay, and Hogarth for making it happen. Also, a big thanks to Hugh the Jack Man for making himself available for the shoot at such short notice."

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Marketing Manager: Claire Tindale-Penning

Post Production / VFX

Post Production Company: Hogarth

Colourist: Trish Cahill

Producer: Erin McGookin

Editor: Joe Morris

Executive Producer: Samantha Daley


Online Editor: Hugh Seville

Creative Agency

Creative Agency: Ikon Sydney

Executive Creative Director: Rob Martin Murphy

Designer: Jenie Johnston, Paris Giannakis (logo)

Senior Account Director: Andy Morse

Strategy Director: Abbie Love

Head of Strategy: Hugh McGilligan

Head of Content Production: Maria Casas

Head of Creative Services: Anna College

Creatives: Matt Smith, Dave Heytman

Director: (Media) Emile Van Schalkwyk

Designers: Jenie Johnston, Paris Giannakis (logo)

Chief of Integrated Services: Natalie Musico

Production Company

Production Company: Photoplay

Executive Producer: Oliver Lawrence

Director: Gary John

DOP: Rob Marsh

Editor: Joe Morris

Food Stylist: Janet Mitchell

Senior Producer: Bonnie Fay

Production Designer: Alex Holmes


Wardrobe stylist: Amelia Gebler


Sound Company: Nylon Studios

Ikon, Thu, 03 May 2018 07:36:08 GMT