Tue, 29 Mar 2022 16:14:38 GMT
For this year’s Verizon Investor's Day keynote, Hornet teamed up once again with Verizon’s creative team to create a motion-fuelled, design-forward sizzle, and to further solidify the ongoing Hornet-Verizon partnership.
Over the last year, Hornet had the great pleasure to partner with Verizon on a number of exciting campaigns and projects. It’s produced an ‘ultra wideband’ body of work that’s run the gamut from Verizon Fios product launches to Verizon-NFL partnership announcements to cinematic keynote intro films for the E3 gaming convention, and more.
Most recently, Hornet worked with Verizon to create a 45-second sizzle reel for their Investors Day keynote presentation. It’s yet another dynamic and visually captivating campaign in a long line of lookers.
For this year’s keynote, Hornet CD Eric Lane created a reel packed with 3D animations, 2D graphics, and about as much power & punch as Verizon’s 5G network.
At its surface, this reel is a straightforward product launch video—a sleek and stylish unveiling of Verizon’s all-new, ultra-powerful 5G home internet gateway. But beyond that, it’s also an intro to, and celebration of, Verizon’s brand-new brand guidelines and colour palette: the Ultra Gradient.
Adhering to Verizon's brand-new brand guidelines and Ultra Gradient colour palette, the sizzle is brought to life with a combination of stylish design and animation, and 2D type graphics over top. According to Eric, “The goal was to treat the animation, both the motion design and 3D, as something with an editorial sensibility—very curated, very minimal & legible, with a ‘less-is-more’ approach.”
Conceptually, the film follows a script based on a series of simple taglines. Each tagline speaks to a benefit of the Ultra Home Internet product, and each corresponding design frame offers a graphical representation. Glueing these disparate elements from chapter to chapter is a series of clever and captivating animated transitions.
In sum, the success of Hornet’s work with Verizon over the last year has been both a product of, and direct contributor to, our ongoing collaboration. At this stage, Hornet fully trusts in each other as partners.
Between their highly intentional creative team and Hornet’s dynamic CDs and CX team, there now exists an almost telepathic chemistry and positive feedback loop. There's a huge degree of trust we've cultivated together. And Hornet for one can't wait to see where the partnership takes us next.view more - Creative
Creative Director: Eric Lane
Production Co: Hornet
Managing Director: Hana Shimizu
Head of Production: Karen Lawler
Head of Creative Development: Kristin Labriola
Executive Producer: Marty Geren
Production Supervisor: Dez Stavracos
Producer: Hanna Smith-Ide
Editor: Sam Stulin, Arm Sattavorn
Jr. Editor: Cole Bannick
Production Coordinator: Madeline Metolius
Creative Director/CG Supervisor: Eric Lane
3D Design + Animation: Eric Bernal, Vitor Mancini, Eduardo Lunkes, Marcio Flausino, Cesar Barbosa
Motion Design + Animation: Angie Son, Michael Kuzmich, Arm Sattavorn, Alex Belenkiy, Fede Cook
Music: Q Department