Horizon FCB Dubai 'Give New a Chance' in Beck's Non Alcoholic Beer Campaign
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The spot is encouraging people to embrace change within their traditional surroundings
Saudi Arabia is undergoing a lot of change. You could say that change is literally in the air. People are trying new things everyday, from going to the movies, to concerts and theatres, to producing street art and street fashion. Women are driving; tourists are welcome, homegrown artists and brands are suddenly everywhere.
While Saudis are still somewhat traditional, there is a fresh wave of eagerness to try something new and different. What better time for Saudis to break the shackles of their old non-alcoholic beer traditions and try something new, Beck’s, with 'New is brave, new is bold, new is artistic. Beck's: Give New A Chance' being their way forward.
This is the first time AB InBev communicates in the GCC/Saudi Arabia. The video that is shared is part of a wider campaign running now.
Office: Horizon FCB Dubai
Client: AB InBev
Geography: Saudi Arabia/GCC
General Manager: Reham Mufleh
Planning Director: Munther Al-Sheyyab
Executive Creative Director: Bruni Bomediano
Associate Creative Director: Rodrigo Scapolan
Associate Creative Director: Elsa De Bruyn
Sn. English Copywriter: Nick Bristow
Associate Creative Director: Guilherme Poosobon
Sr. Arabic Copywriter: Qutaiba Qabbani
Sr. Graphic Designer: Muhammad Abid
Head of Creative Services & Production: Hicham Soubra
Sr. Video Editor/ Motion Graphics Artist: Najib Saadane
Sr. Video Editor/ Visual Effects Artist: Waleed Abdulaziz
Sr. Account Manager: Hiam Baltaji
Genres: People, Dialogue
Categories: Alcoholic Beverages, Low alcohol beers, wines and cidersHorizon FCB Dubai, 7 months ago