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Honda’s 'Shogo' Electric Ride-On Vehicle Brings Joy to Hospitalised Children

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'Project Courage' with RPA demonstrates the importance of play and laughter to children in hospital

Honda’s 'Shogo' Electric Ride-On Vehicle Brings Joy to Hospitalised Children

Honda is helping to provide comfort and joy to young, hospitalised patients with the introduction of 'Shogo.' Shogo is an electric ride-on vehicle for kids designed by Honda engineers to help ease the stress and anxiety of children and their families by transporting young patients throughout their hospital stay. Called 'Project Courage,' and captured in a short film debuting today, this initiative demonstrates the amazing impact that play and laughter can make in the life of a hospitalised child.

Developed in-house by Honda engineers, Shogo is an electric ride-on vehicle specifically designed to navigate hospital hallways to transport children. It is equipped with features and elements to help bring joy to young patients as they continue on their road to recovery.

Honda Shogo is currently in use at CHOC Hospital, one of Honda's long-term partners.

"Creating Shogo to help support these patients during what can be a stressful time in the hospital has been a labour of love for our passionate team of Honda associates and we're especially proud to introduce Shogo during this holiday season at CHOC," said Hundy Liu, manager of national automobile advertising, American Honda Motor Co., Inc. "To see the joy on the faces of these young patients when they get behind the wheel of Shogo is truly rewarding."

Randall Smock, a senior exterior designer of vehicles at American Honda Motor Co., Inc., played a significant role in the design of Shogo, as well as the testing of the vehicle.

"As someone who spent time in the hospital as a young child, I really wanted the number one objective of our Honda team in developing Shogo to ease the hardship of a hospital stay by providing kids a lasting positive memory about that experience," said Randall. "Every element of Shogo was designed to accommodate different needs of young children, making it as easy as possible to get in and out, simple to drive, and for the entire experience to leave them a bit happier."

As the first hospital to utilise Shogo in caring for young patients facing hospitalisation, CHOC played a key role in verifying its feasibility and safety.

"Our team greatly appreciates Honda bringing innovative solutions that support our ongoing commitment to providing an exceptional patient experience and infusing joy into a patient's stay," said Brianne Ortiz, manager of the Cherese Mari Laulhere Child Life Department at CHOC. "We were impressed from the beginning when we first saw Shogo, and by the Honda team's dedication in collaborating with our staff to ensure a vehicle that is perfect – and safe – for our young patients."


Honda Shogo Electric Ride-On Vehicle

Shogo, based on a Japanese word and intended to mean 'soaring into the future,' was built to focus on young patients, ages four through nine, who can easily drive with power controls, manage the go/stop mechanism on the steering wheel, and an adjustable speed of 1-5 miles per hour, which is controlled by a handler such as a nurse or caregiver.

Developed with patient safety in mind, Shogo was built without doors to be safely and easily accessible for youth. Other features include central seating with steering controls suitable and accessible for a child, and smooth and soft-to-the-touch surfacing that is easy to keep clean in a hospital setting. Shogo also includes an IV pole holder and a push bar that offers caregivers the option to manually push the vehicle when needed. Features to make the child's experience more comfortable include a toy bucket in the front of the vehicle for items the child would like to bring along with them, cup holders, a centre horn with different sound options, and a customizable license plate slot to display the name of each rider.

Honda engineers worked hand-in-hand with the staff at CHOC to verify the feasibility of the concept. This included testing Shogo through a dedicated course inside the company's research & development facility designed to replicate a hospital hallway route with actual children and parents, to ensure the electric ride-on vehicle was safe to operate when delivered to the hospital. The collaboration with CHOC was critical in understanding how Shogo was being used in the actual hospital environment, so the team could continue to make further adjustments.

Developing Shogo as an electric vehicle was an obvious requirement for Honda engineers to ensure it could be accommodated in a hospital environment. But the electrified Shogo also aligns to the company's recently-announced vision to make electrified vehicles (EV) represent 40% of sales in 2030, on the way to 100% EVs by 2040. Customers will see the Honda Prologue, the brand's first new volume battery-electric vehicle (BEV) in 2024.


Honda and Children's Health of Orange County

Honda has a long-standing relationship with CHOC, including a number of unique initiatives to brighten the experience of young patients receiving care at CHOC's hospital in Orange, California.

In 2016, Honda utilised Oculus headsets to create a virtual reality 'Candy Cane Lane' for patients. The initiative included a giving program from Honda that supported CHOC and the Paediatric Brain Tumour Foundation for every 'like' or 'love' received by a Candy Cane Lane video.

In 2017, Honda used virtual reality technology to invite young patients inside a virtual snow globe, where they could explore and interact with holiday-themed elements. The initiative included an augmented reality 'Ultimate Get Well Card' with personalised messages to young patients from well-wishers around the country.

In 2018, Honda again used virtual reality to create a one-of-a-kind winter wonderland in 'The Magic Snow Globe,' an interactive world personalised for paediatric patients , while also supporting The Paediatric Brain Tumour Foundation.

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HONDA

Senior Manager, Honda Marketing: Jessika Laudermilk

Manager, Honda National Advertising: Hundy Liu

Senior Marketing Analyst: Laura Arroyo

Asst Manager, Social Marketing: Lisa Stessman

Sr. Specialist, Social Media Marketing: Julia Stamm

Agency

AGENCY: RPA

EVP / Chief Creative Officer: Joe Baratelli

VP / Group Creative Director: Ken Pappanduros

VP / Creative Director: Sarah May Bates

Associate Creative Director: Matthew Pullen

Associate Creative Director: Jon Murray

Senior Art Director: Juarez Rodriguez Sr.

Senior Copywriter: Marcos Batelho

EVP/ Chief Production Officer: Gary Paticoff

SVP / Director of Video Production: Selena Pizarro

Freelance Senior Producer: Jenn Pearse

Senior Producer: Whitney Young

Video Production Coordinator: Will Conover

VP / Director of Business Affairs: Maria Del’Homme

Executive VP / Chief Client Officer, Director of Operations: Brett Bender

SVP / Executive Account Director: Fern McCaffrey

Management Supervisor: Denis Telalovic

Senior Account Executive: Elaina Baker

Production

PRODUCTION/EDITORIAL/FINISHING COMPANY: HELIUM

Director: Justin Mashouf & Emelie Claxton

Executive Producer: Josh Hamilton

Producer: Daniel Ott

Editor: Justin Mashouf & Wendy Sandoval

Colourist: Robert Curreri

Motion Graphic Artist/Lead Flame Artist: Spencer Sanchez/Alaine Caudle

Audio and Mix

AUDIO & FINAL MIX: LIME STUDIOS

Executive Producer: Susie Boyajan

Audio Engineer: Dave Wagg

Assistant Audio Engineer: Matthew Conzelmann

Special Thanks

Special thanks to: Children's Health of Orange County.

Genres: People, Storytelling

Categories: Automotive, Cars

RPA, Mon, 20 Dec 2021 13:14:01 GMT