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Group745
Group745
Group745
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Group745
Creative in association withGear Seven
Group745

Honda Motorcycle Goes Faster Than Twitter for Forza 750 Launch

15/09/2021
Advertising Agency
Paris, France
114
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DDB Paris' demonstrates the power of the GT scoot by pitting it against the worlds biggest social media platform

2020. December 20th, Honda Motorcycle reveal his megascooter, the new Forza 750, with the ambition to tickle the leader of the market.

To prove its superiority, the brand of the 'Power of Dreams' was not going to settle for simple comparative advertising.

With its agency DDB Paris, Honda chose to demonstrate the power of its ultimate GT scooter Forza by pitting it against a giant, which has no less than 326 million monthly users around the world, and 12.8 million in France. A symbol of instantaneity, speed: a Tweet

FASTER THAN TWITTER, THE NEW FORZA 750.

2021. September 14th. 6:05 pm.

The Forza 750 is on the starting line.

A Tweet is ready.

The starting signal is launched for 100 meters from a standing start.

At the same moment, the scooter starts with a bang, while the tweet is sent.

6,04 seconds later, the Forza crosses the finish line. It will take 6,59 seconds for the tweet to appear on Honda France’s Twitter account.

The next morning, at 9:00 am, Honda provide video evidence on Twitter, to spread the news and send few consolation 'kisses' to those who need them.

Because it's now official: the Forza 750 is the only scooter to be faster than Twitter.


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Credits
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