Honda Motor Europe Appoints DigitasLBi as Pan-European Content AOR for Cars

Honda Motor Europe has appointed global marketing and technology agency DigitasLBi as its pan-European content agency of record for all car models. The appointment follows a competitive pitch against four of the brand’s other creative agencies.

DigitasLBi will now partner with Honda to develop a fully integrated suite of engaging and informative content for the Honda car brands, creating an experience that allows customers to experience the car before they’ve sat in one.

DigitasLBi and Honda will work to ensure that all content flexes for different media throughout the purchase journey, across owned digital properties, social, search and dealerships.

The appointment further cements DigitasLBi’s relationship with Honda Motor Europe. The agency has partnered with the brand on its pan-European digital platform since 2012.

Matt Steward, Managing Director, DigitasLBi said: “We’re thrilled to be expanding our relationship with Honda, and look forward to creating innovative content that evolves the customer experience of Honda and its high quality products.”

Jemma Jones, Department Manager of Marketing Communications for Honda Motor Europe added: “During the pitch, DigitasLBi used data to get under the skin of our potential customers and find out what really counts when they’re buying a new car. Their understanding of our audience, combined with a cross-channel approach and expertise in creativity, technology and media, make them the ideal partner to help us develop an industry-leading content programme.”