Honda Motor Europe has appointed global marketing and technology
agency DigitasLBi as its pan-European
content agency of record for all car models. The appointment follows a
competitive pitch against four of the brand’s other creative agencies.
DigitasLBi will now partner
with Honda to develop a fully integrated suite of engaging and informative content
for the Honda car brands, creating an experience that allows customers to
experience the car before they’ve sat in one.
DigitasLBi and Honda will work
to ensure that all content flexes for different media throughout the purchase
journey, across owned digital properties, social, search and dealerships.
The appointment further
cements DigitasLBi’s relationship with Honda Motor Europe. The agency has
partnered with the brand on its pan-European digital platform since 2012.
Matt Steward, Managing Director, DigitasLBi said: “We’re thrilled to be expanding our relationship with Honda, and
look forward to creating innovative content that evolves the customer
experience of Honda and its high quality products.”
Jemma Jones, Department Manager of Marketing Communications for Honda Motor Europe added: “During the pitch, DigitasLBi used data to get
under the skin of our potential customers and find out what really counts when
they’re buying a new car. Their understanding of our audience, combined with a
cross-channel approach and expertise in creativity, technology and media, make
them the ideal partner to help us develop an industry-leading content