senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Hires, Wins & Business in association withLBB
Group745
Honda Motor Europe Appoints DigitasLBi as Pan-European Content AOR for Cars
14/09/2016
Group745
Advertising Agency
London, UK
65
Share
Appointment follows a five-way competitive pitch against four of the brand’s other creative agencies
Group_3646

Honda Motor Europe has appointed global marketing and technology agency DigitasLBi as its pan-European content agency of record for all car models. The appointment follows a competitive pitch against four of the brand’s other creative agencies.

DigitasLBi will now partner with Honda to develop a fully integrated suite of engaging and informative content for the Honda car brands, creating an experience that allows customers to experience the car before they’ve sat in one.

DigitasLBi and Honda will work to ensure that all content flexes for different media throughout the purchase journey, across owned digital properties, social, search and dealerships.

The appointment further cements DigitasLBi’s relationship with Honda Motor Europe. The agency has partnered with the brand on its pan-European digital platform since 2012.

Matt Steward, Managing Director, DigitasLBi said: “We’re thrilled to be expanding our relationship with Honda, and look forward to creating innovative content that evolves the customer experience of Honda and its high quality products.”

Jemma Jones, Department Manager of Marketing Communications for Honda Motor Europe added: “During the pitch, DigitasLBi used data to get under the skin of our potential customers and find out what really counts when they’re buying a new car. Their understanding of our audience, combined with a cross-channel approach and expertise in creativity, technology and media, make them the ideal partner to help us develop an industry-leading content programme.”

Credits
More News from Digitas
Group745
Hires, Wins & Business
Digitas UK Names Matt Lodder as COO
24/01/2024
104
0
Group745
Hires, Wins & Business
Sam Hawkey Is Appointed CEO of Digitas EMEA
13/12/2023
345
0
ALL THEIR NEWS
Work from Digitas
Group745
Capture the Store
EE
10/08/2023
31
0
Group745
Game Store
EE
17/07/2023
32
0
Group745
Donate to an Arze
Greenpeace
06/02/2023
15
0
ALL THEIR WORK