Honda Moto France Brings the Africa Twin to Your Front Door

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The series of visuals from DDB Paris show the Africa Twin 2020 motorcycle in never before experienced locations
Honda Moto France Brings the Africa Twin to Your Front Door

For the arrival of the new AFRICA TWIN 2020 in dealerships, HONDA Moto France and DDB Paris sign an original and ‘adventurous’ campaign, far from the codes of the motorcycle sector and the maxi-trail universe. 

For more than 30 years, the legendary AFRICA TWIN has been roaming roads all over the world. From mountain passes to dune deserts, this mythical maxi-trail bike has been everywhere. Is there any place the AFRICA TWIN has never been? 

The Answer is Yes

Through a series of five visuals, HONDA Moto France is showing the exploration capabilities of the mythical AFRICA TWIN, by building with humour this campaign on what all the bikers loving the escape have been experiencing lately. And it becomes more relevant and topical after the period of lockdown in France, the whole campaign having been imagined and sold well before.

Africa Twin
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CREDITS

Brand: HONDA MOTO FRANCE

Agency: DDB Paris

Executive Creative Director: Alexander Kalchev

Creative Director: Alexis Benbehe, Pierre Mathonat

Art Director: Charlotte Faurisson, Nicolas Denis, Mathieu Masse

Brand Management: Fabrice Recoque, Sébastien Pernel, Valérie Larousse, Laura Henimann

Agency Management: Vincent Léorat, Willy Bouhet, Arthur Piaulet, Victor Roger, Tom Salvan

Strategic Planner: Claude-Henri Galbois

Print producer: Corinne Vulliez

Motion designer: Nicolas Pageaud

Trafic manager : Sophie Toque, Virginie Fruchard

Genres: Comedy

Categories: Automotive, Bikes

DDB Paris, 1 month ago