1 month ago
For the arrival of the new AFRICA TWIN 2020 in dealerships, HONDA Moto France and DDB Paris sign an original and ‘adventurous’ campaign, far from the codes of the motorcycle sector and the maxi-trail universe.
For more than 30 years, the legendary AFRICA TWIN has been roaming roads all over the world. From mountain passes to dune deserts, this mythical maxi-trail bike has been everywhere. Is there any place the AFRICA TWIN has never been?
The Answer is Yes
Through a series of five visuals, HONDA Moto France is showing the exploration capabilities of the mythical AFRICA TWIN, by building with humour this campaign on what all the bikers loving the escape have been experiencing lately. And it becomes more relevant and topical after the period of lockdown in France, the whole campaign having been imagined and sold well before.
Brand: HONDA MOTO FRANCE
Agency: DDB Paris
Executive Creative Director: Alexander Kalchev
Creative Director: Alexis Benbehe, Pierre Mathonat
Art Director: Charlotte Faurisson, Nicolas Denis, Mathieu Masse
Brand Management: Fabrice Recoque, Sébastien Pernel, Valérie Larousse, Laura Henimann
Agency Management: Vincent Léorat, Willy Bouhet, Arthur Piaulet, Victor Roger, Tom Salvan
Strategic Planner: Claude-Henri Galbois
Print producer: Corinne Vulliez
Motion designer: Nicolas Pageaud
Trafic manager : Sophie Toque, Virginie Fruchard
Categories: Automotive, BikesDDB Paris, 1 month ago