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Honda ‘Ignition’ Features at This Year's APA London Collection

Awards and Events 131 Add to collection

SIREN collaborated with Wieden+Kennedy London on this iconic campaign

Honda ‘Ignition’ Features at This Year's APA London Collection
Honda ‘Ignition’ directed by Aoife McArdle, featured at this years APA London Collection. SIREN collaborated with Wieden+Kennedy London on this iconic campaign, providing the original music composed by Walter Mair and working closely with the team at Factory Studios to created a musical soundscape to enhance their sound.

The film features the voice of the Formula One legend Ayrton Senna and a cameo from the current driver Jenson Button and was released to celebrate a year in which Honda returned to F1, made it’s first commercial flight and updated every model in it’s automotive range.

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Composer: Walter Mair

Music Supervision: Sian Rogers @ SIREN

Sound Design: Anthony Moore @ Factory


Editor: Dan Sherwen @ Final Cut

Post Production / VFX

Post Production Company: The Mill

VFX Supervisor: Dan Adams (2D) / Jonathan Wood (3D)

Production Company

Director: Aoife McArdle

DOP: John Lynch (repped by Lux Artists)

Executive Producer: Sally Campbell

Producer: Frankie Elster

Production Company: Somesuch

Creative Agency

Creative Agency: Wieden + Kennedy

Digital Producer: Silvan Schreuder

Executive Creative Director: Tony Davidson / Iain Tait

Group Account Directors: Nick Owen

Planners: Martin Beverley

TV Producer: James Laughton

SIREN, Wed, 07 Sep 2016 14:28:34 GMT