senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Honda Cars India Salutes Covid-19 Heroes with Social Thank You

27/04/2020
Advertising Agency
Singapore, Singapore
147
Share
Wunderman Thompson SA conceptualised the social creatives to highlight everyone's roles during the Covid-19 pandemic

The current lockdown in India is unprecedented. India has its unique set of challenges due to a large population with diverse segments and groups. To manage and overcome this problem, each one of us has a role to play. Wunderman Thompson South Asia and Honda Cars India wanted to salute the resilience and the undying spirit of the people of India who played a pivotal role in making things work.

Honda Cars saluted the corona warriors- medical personnel, police, sanitation workers for their courage and resilience through innovative social media creatives conceptualised by Wunderman Thompson South Asia.

As India entered the second phase of lockdown, the brand wanted to thank the millions who were doing their bit in helping the nation fight the pandemic by adhering to precautionary measures - managing work from home, washing hands regularly, wearing a mask and a hundred other little things. 


The all distinct and powerful Honda Smart Key as the central visual device brought to life a simple, powerful and endearing message of hope and positivity thanking the people of India for doing their bit for India.


Credits
Work from VML Singapore
Big ways, small ways
National Water Agency
17/04/2024
10
0
What’s your role in keeping Singapore safe?
Ministry of Home Affairs
08/08/2023
15
0
ALL THEIR WORK