RPA worked with Honda to create the handmade, stop motion and CGI campaign
The holiday season is here, and Honda is bringing it to you all wrapped up, quite literally, in a two-dimensional wonderland made from a holiday staple… gift wrapping paper!
Honda’s Happy Honda Days holiday campaign launches November 18th and features two new TV spots – one for sedans (featuring the Civic Sedan, Civic Hatch and Accord), and another for SUVs (featuring the HR-V, CR-V, Passport and Pilot SUVs) – each exploring a beautiful, fun-filled, holiday wrapped paper world that leads to the best holiday gift of all: a new Honda!
The integrated 2019 Happy Honda Days campaign includes TV, social, digital banners, print and radio and illustrates Honda’s conviction to making holiday dreams come true and imagination to life. Happy Honda Days 2019 also marks the first time Honda is running creative on Pinterest, for a sales campaign.
The Happy Honda Days social campaign uses the wrapping paper visuals from the TV campaign creative, resulting in seven six-second socially optimised videos. For the first time, Honda is leveraging Pinterest for a Sales Event, tapping into the visual nature that platform provides. Lastly to capture organic engagement during the holidays, Honda is releasing holiday themed GIPHY stickers (i.e. a CR-V with a bow on it, a Civic driving out of a gift wrapped box) to be used on supported platforms like Instagram Stories.
In order to create Honda’s holiday magic, more than thirty bespoke wrapping paper designs were created. Fusing handmade design, stop motion animation and CGI cars, Honda has created a truly unique holiday backdrop. Entire hand-built paper environments were shot with motion-control, then tracked and comped the CG cars in post to create a cohesive world and a seamless flow of action, capturing the tactile, organic quality of how paper really behaves.