Honda Appoints Lost Boys & Starcom as Joint European Social Agencies

Social and content agency Lost Boys and media agency Starcom have been named as European social agencies of record for Honda Motor Europe following a competitive pitch.

Lost Boys and Starcom partnered to win the European business. The two agencies will now work with Honda to develop a pan-European social framework, with a focus on creating a cohesive data strategy across bought, owned and earned channels, as well as implementing a community management strategy and a new approach to social publishing.

As part of the partnership, Lost Boys will take strategic and creative leadership on the Honda business, as well as assuming responsibility for social operations, while Starcom will manage community management and social publishing.

The team will cover the European region, and will be jointly managed out of Lost Boys’ and Starcom’s London offices.

Kate Saxton, Manager- European PR Communications at Honda Motor Europe, said: “We chose to appoint Lost Boys and Starcom because they offered us a truly holistic solution, and we’re confident that they will provide outstanding strategic and creative leadership. We’re looking forward to working in partnership with them to reinvigorate and strengthen our social presence across Europe.”

Nadya Powell, Managing Director at Lost Boys, said: “We’re really excited to work with a brand with such a great understanding of the value of social operations. We look forward to partnering with Honda Motor Europe to develop a best-in-category approach to social.”

Duncan Sillence, Managing Partner at Starcom, said: “We are delighted to be bringing the best of Publicis Groupe talent together to drive fully integrated, future-facing social for Honda.”