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Hometown Fandom Knows No Distance in World Cup Spots for Verizon and FOX Sports

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Picture Farm Production captures passionate football fans in 'Home Turf' campaign

Hometown Fandom Knows No Distance in World Cup Spots for Verizon and FOX Sports

Save perhaps being in the stadium for a FIFA World Cup match, there may be no better place to experience the passion of soccer than New York City. Home to a community from nearly every country on the planet, New York offers the ability to plug into not just one or two team’s frenzy, but nearly everyone in the tournament. In a co-branded World Cup docu-series for Verizon and FOX Sports, international production company Picture Farm Production took a look at just how deep these passions run in the Five Boroughs. 

The campaign, titled 'Home Turf,' celebrates New York culture through the lens of soccer and the World Cup, exploring the experience of local Latin American communities, Argentinian, Brazilian, Mexican and Colombian, through emblematic characters from each. The short films showcase how individuals from each country embrace soccer in their lives as a connection to their families and heritage.




To facilitate authentic portraits of the communities and passions that surrounds the sport and the of cultural connection it provides, Picture Farm’s executive producer Chris Bren and creative director Toddy Stewart proposed to Verizon and FOX Sports the idea of handpicking directors from each of the represented communities to capture the cultural nuances and genuine understanding of the depth of devotion. “Argentina” was directed by Buenos Aires, Argentina-native Inés Gowland and directing partner Francesca Mirabella, “Brazil” was directed by Brazilian director Gabriel Rinaldi and directing partner Ilie Mitaru, and “Mexico” was directed by Mexico City-born Daniel Uribe. “Columbia” was directed by Colombia-born directing duo Neuplot. 

The project was then shepherded by Bren & Stewart and the Picture Farm production and post production teams, working closely with the directors shooting in the field, guiding the conversation, setting the commercial tone and working tirelessly on behalf of the director’s vision while production continued during the FIFA World Cup itself. 

Picture Farm has a firm commitment to showcase diverse communities and values-oriented branded projects, working with Nike on projects such as their Equality and Hijab campaigns, Hyatt’s “Come Together” campaign, and on thought provoking short form branded video content for Save The Elephants and with ethical clothing company EVERYBODY.WORLD. 


Full Credits

MEXICO

Client: Verizon

Agency: Fox Sports

Director: Daniel Uribe

DP: Htat Lin Htut

Producer: Lauren Bickers & Petra Ahmann

1st AC: Zachary Kertesz & Jasmine Chang

2nd AC: Jacob Mallin

Gaffer: Jon Stevens

Sound Mixer: Jeff Gaumer & Jon Flores

Production Assistant: Joseph Dimanche & Tom McCarthy

Production & Post: Picture Farm

Executive Producer: Chris Bren

Creative Director: Todd Stewart

Account Manager: Jacqueline Thompson

Production Coordinator: Lorena Alvarado & Stephanie Palumbo

Editor: Giovanni Autran

Assistant Editors: Jose Roman, Jennifer Roberts

Post Producer: Leslie Yoon

GFX: David Weinstock, Claudia Perez

Colourist: Giovanni Autran

Audio Engineer: Gilded Audio - Dan Rosato


ARGENTINA

Client: Verizon

Agency: Fox Sports

Production & Post: Picture Farm

Executive Producer: Chris Bren

Creative Director: Todd Stewart

Account Manager: Jacqueline Thompson

Production Coordinator: Lorena Alvarado

Production Coordinator: Stephanie Palumbo

Director: Ines Gowland and Francesca Mirabella

DP: Ines Gowland

Shoot Producer: Francesca Mirabella

Editor: Giovanni Autran

Assistant Editors: Jose Roman, Jennifer Roberts

Post Producer: Leslie Yoon

GFX: David Weinstock, Claudia Perez

Colouist: Giovanni Autran

Audio Engineer: Gilded Audio - Dan Rosato

2nd Camera Operator: Jake DeNicola

3rd Camera AC / DIT: Ciaran Maginn

Sound Operator: Robert Congora


BRAZIL

Client: Verizon

Agency: Fox Sports

Production & Post: Picture Farm

Executive Producer: Chris Bren

Creative Director: Todd Stewart

Account Manager: Jacqueline Thompson

Production Coordinator: Lorena Alvarado

Production Coordinator: Stephanie Palumbo

Director: Ilie Mitaru and Gabriel Rinaldi

DP: Ilie Mitaru and Gabriel Rinaldi

Shoot Producer: Petra Ahmann and Lauren Bickers

Editor: Giovanni Autran

Assistant Editors: Jose Roman, Jennifer Roberts

Post Producer: Leslie Yoon

GFX: David Weinstock, Claudia Perez

Colourist: Giovanni Autran

Audio Engineer: Gilded Audio - Dan Rosato

Sound Operator: Artem Kulakov

Production Assistant: Emrys Eller

Music By: Marcos Carnaval feat. Baby Marcelo "Sambaa" (Original Mix)


COLOMBIA

Client: Verizon

Agency: Fox Sports

Production & Post: Picture Farm

Executive Producer: Chris Bren

Creative Director: Todd Stewart

Account Manager: Jacqueline Thompson

Production Coordinator: Lorena Alvarado

Production Coordinator: Stephanie Palumbo

Director: A.F. Cortés

Executive Producer: Dre Libreros

Director of Photography: Matt Clegg

Camera Operator: Tavner Murphy

Camera Operator: Trevor Viner

Grip: Cory Beisser

Sound Engineer: Maria Alejandra Dale Figeman

Sound Mix: Felipe Quiros

Sound: Boris Krichevsky

Sound: Tobias Belliard

Production Coordinator: Andrés Rodriguez

PA: Steve Carter

PA: Santiago Reyes

DTI: Armando Figueredo

Music & Talent:

Combo Chimbita

Prince of Queens

Bass, Synths, Vocals

Niño Lento

Guitar, Vocals Dilemastronauta

Drums, Vocals: Carolina Oliveros

Vocals. Guacharaca: Combo Chimbita

‘Dame Tu Mano’ (5:44)

Abya Yala (Figure & Ground)

2017 Figure & Ground. Courtesy of the Artist.

Editor: Giovanni Autran

Assistant Editors: Jose Roman, Jennifer Roberts

Post Producer: Leslie Yoon

GFX: David Weinstock, Claudia Perez

Colorist: Giovanni Autran

Audio Engineer: Gilded Audio - Dan Rosato

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Genres: People

Categories: Music, Sports and Leisure

Press Kitchen, Fri, 13 Jul 2018 19:23:49 GMT