HomeServe partners with Amazon to launch native cross-platform campaign
MEC, a leading media agency, has launched a collaboration between HomeServe and Amazon for a new native campaign. The program is the first of its kind in the UK between a non-endemic financial services brand and the well-trusted ecommerce company, Amazon.
The campaign features seasonally-driven messaging and advertising across Amazon’s platform, both on- and off-line, through which customers can discover a bespoke and robust HomeServe landing page on Amazon.co.uk. HomeServe is supporting the program with full, branded vinyl wraps on a number of Amazon Lockers and additional advertising placements.
The bespoke landing page provides customers with a range of offers as well as providing customer advice for the home. Within the site customers are given the opportunity to answer a series of questions to assist in determining products best suited to their circumstances. On top of this, customers are also presented with HomeServe help and advice videos to support them through a range of common home emergencies – from guidance on how to bleed a radiator to tips on unblocking a sink.
The bespoke landing page will run until the end of December 2014.
Greg Reed, Chief Marketing Officer at HomeServe said, “We are delighted to be collaborating with Amazon to test the possibilities of this dynamic, cross-platform campaign. Not only does this digital media proposition enable us to present consumers with relevant offers but, through Amazon’s platform, we are able to reinforce our brand identity of providing effortless assistance within the home through the delivery of useful and contextually relevant content.”
Iain McPhee, Performance Account Director at MEC said, “Amazon’s trusted brand environment and core customer base makes it an ideal platform for HomeServe and the perfect partner to deliver this exciting campaign. Extending the campaign through the use of vinyl wraps on Amazon Lockers in the UK will allow us to reach even more customers and we look forward to seeing the results of this innovative campaign.”view more - Creative
Categories: Home Appliances, Buildinglbbonline.com, Mon, 15 Dec 2014 10:20:16 GMT